{"id":975,"date":"2026-07-11T10:05:07","date_gmt":"2026-07-11T10:05:07","guid":{"rendered":"https:\/\/dev.campari.com\/da-dk\/?page_id=975"},"modified":"2026-07-11T10:05:07","modified_gmt":"2026-07-11T10:05:07","slug":"negroni-week","status":"publish","type":"page","link":"https:\/\/dev.campari.com\/da-dk\/negroni-week\/","title":{"rendered":"Negroni Week"},"content":{"rendered":"<div class=\"wp-block-group alignfull hero-fluid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-41b152\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\"><div class=\"wp-block-cover alignfull has-custom-min-height has-background-dim has-background-color wdfres-cover-308bce\">\n<picture>\n<source srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/hero-46.webp\" media=\"(min-width: 1024px)\">\n<img width=\"563\" height=\"1050\" class=\"wp-block-cover__image-background wp-image-11830\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/hero-47.webp\" alt=\"\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/hero-47.webp 563w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/hero-47-161x300.webp 161w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/hero-47-549x1024.webp 549w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/>\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim has-background-color\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n\n<p class=\"has-text-align-center has-large-font-size has-font-size wdfres-core-paragraph-dcaed6\"><\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-cover alignfull hero-fluid has-custom-content-position has-background-dim has-text-color has-spacing wdfres-cover-648779\">\n<picture>\n<img width=\"1280\" height=\"720\" class=\"wp-block-cover__image-background wp-image-11831\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/Media-component.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/Media-component.webp 1280w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/Media-component-300x169.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/Media-component-1024x576.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/07\/Media-component-768x432.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-group alignwide is-layout-constrained has-spacing wdfres-core-group-9bacbc\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" style=\"font-size:40px;font-style:normal;font-weight:400;letter-spacing:4px;text-transform:uppercase\">OM NEGRONI WEEK<\/h2>\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffffff\">Fra 22. til 28. september 2025 g\u00e5r Campari, Italiens ikoniske r\u00f8de ap\u00e9ritif, og Imbibe Magazine igen sammen om at afholde Negroni Week for at st\u00f8tte Slow Food-missionen i at udvikle en mere retf\u00e6rdig og b\u00e6redygtig verden for mad og drikkevarer gennem en r\u00e6kke lokale events p\u00e5 barer, restauranter og forhandlere i hele verden.<\/p>\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffffff\">For at hylde det ubrydelige b\u00e5nd mellem bartendere og mixologi-verden har det globale velg\u00f8renhedsprojekt givet branchen muligheden for at fundraise en del af overskuddet af deres Negroni salg, hvilket i l\u00f8bet af de sidste ti \u00e5r har udviklet sig til at tiltr\u00e6kke i tusindvis af samarbejdspartnere fra mere end 90 lande og indsamlet mere end 4 millioner USD til projekter over hele verden.<\/p>\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffffff\">Slow Food, der er den officielle arrang\u00f8r for tredje \u00e5r i tr\u00e6k, er en global bev\u00e6gelse af lokalsamfund og aktivister fra mere end 160 lande. Ligesom Campari og Negroni stammer Slow Food fra Italien.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-primary-600-color has-white-background-color has-text-color has-background has-caption-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.negroniweek.com\/find\/\" style=\"border-radius:0px;font-style:normal;font-weight:700;text-transform:uppercase\">Find barer n\u00e6r dig<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull block-img-zoom overlay-hover has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained has-padding has-spacing wdfres-core-group-75d4c2\" id=\"mads-negroni\" data-name=\"wdfbb\/media-text\" data-gtma-init=\"wdfbb\/media-text\"><div class=\"wp-block-cover alignfull no-margin hero-fluid has-background-dim has-background-color has-spacing wdfres-cover-b55f42\">\n<picture>\n<source srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/image.webp\" media=\"(min-width: 1024px)\">\n<img class=\"wp-block-cover__image-background wp-image-3162\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/image.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\">\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim has-background-color\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-media-text is-stacked-on-mobile is-style-offset w-100 alignfull wdfres-media-text-9ae50c\">\n<figure class=\"wp-block-media-text__media\">\n<picture>\n<source srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/madsNegroni-scaled.webp\" media=\"(min-width: 1024px)\">\n<img fetchpriority=\"low\" width=\"2560\" height=\"1707\" class=\"wp-image-11459\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/madsNegroni-scaled.webp\" alt=\"\" decoding=\"async\" loading=\"eager\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/06\/madsNegroni-scaled.webp 2560w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/06\/madsNegroni-300x200.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/06\/madsNegroni-1024x683.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/06\/madsNegroni-768x512.webp 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/06\/madsNegroni-1536x1024.webp 1536w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/06\/madsNegroni-2048x1366.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\n<\/picture>\n<\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-primary-600-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-d6b9ab57 wp-block-group-is-layout-flex wdfres-core-group-839f60\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wdfres-core-heading-ae4960 has-font-size\" >MADS NEGRONI<\/h2>\n\n<p class=\"has-white-color has-text-color has-link-color wdfres-core-paragraph-f6aed5 has-font-size\" >Campari har indg\u00e5et et s\u00e6rligt samarbejde med Mads Mikkelsen for at hylde kreativitet og karakter igennem cocktailkunsten. P\u00e5 Cannes Filmfestival lancerede vi \u201cMads Negroni\u201d \u2013 en raffineret fortolkning af den ikoniske Negroni, tilsat r\u00f8get mezcal og frisk gr\u00f8n mandarin. En hyldest til traditioner \u2013 serveret med filmisk finesse.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" data-name=\"wdfbb\/video-player\" data-gtma-init=\"wdfbb\/video-player\">\n<figure class=\"wp-block-video alignfull\"><video autoplay controls loop muted src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/Campari_239_h264_Master_16-9.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\" data-name=\"wdfbb\/simple-text\" data-gtma-init=\"wdfbb\/simple-text\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-92b9201d wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" style=\"font-size:40px;font-style:normal;font-weight:400;letter-spacing:4px;text-transform:uppercase\">CAMPARI MILANO &amp; ESBEN BJERRE<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffffff\">Siden 2022 har Campari haft et t\u00e6t samarbejde med den danske journalist Esben Bjerre, som lokal ambassad\u00f8r for brandet. Med sin dybe passion for Campari og st\u00e6rke tilknytning til den danske barscene, form\u00e5r Esben at bygge bro mellem bartendere, cocktailentusiaster og Campari brandet. Han er en markant stemme i den danske barbranche og deler sin begejstring for klassiske cocktails, autenticitet og gode oplevelser &#8211; ofte med Campari som omdrejningspunkt.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" data-name=\"wdfbb\/video-player\" data-gtma-init=\"wdfbb\/video-player\">\n<figure class=\"wp-block-video alignfull\"><video autoplay controls loop muted src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/Esben-Bjerre-x-Campari-Milano-HERO-16x9-1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull hero-fluid has-custom-content-position is-position-center-center has-white-color has-text-color\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/component-.webp\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-primary-600-background-color has-background-dim-80 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-92b9201d wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" style=\"font-size:40px;font-style:normal;font-weight:400;letter-spacing:4px;text-transform:uppercase\">NO NEGRONI WITHOUT CAMPARI<\/h2>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffffff\">Siden starten af 1919 har Campari udgjort det r\u00f8de hjerte i Negronien. Dette tidl\u00f8se b\u00e5nd har st\u00e5et sin pr\u00f8ve i tidens l\u00f8b, og Negronien er nu blevet udn\u00e6vnt til verdens mest solgte klassiske cocktail.* Denne bedrift vidner om den urokkelige f\u00e6lles passion, som bartenderne har for at dele deres f\u00e6rdigheder med hele verden.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffffff\">Negroni Week giver cocktailentusiaster mulighed for at fejre cocktailkulturen i en hyldest til mixologien. Det er p\u00e5 tide at anerkende den entusiasme og de evner, bartenderne l\u00e6gger for dagen, n\u00e5r de med stor dygtighed skaber en af verdens mest ikoniske og elskede cocktails.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffffff\">Som en hyldest til det tidl\u00f8se b\u00e5nd mellem Campari, Negronien og bartenderne har Campari i \u00e5r samlet nogle af verdens bedste bartendere for at fejre b\u00e5de deres b\u00e5nd til hinanden og til den klassiske Negroni-cocktail.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#ffffff\">* Drinks International, \u201cCocktail Report\u201d 2023<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-primary-600-color has-white-background-color has-text-color has-background has-caption-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.negroniweek.com\/about\/\" style=\"border-radius:0px;font-style:normal;font-weight:700;text-transform:uppercase\">SE MERE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull block-img-zoom overlay-hover is-layout-flow wp-block-group-is-layout-flow has-spacing wdfres-core-group-3afbaa\" id=\"om-negroni\" data-name=\"wdfbb\/media-text\" data-gtma-init=\"wdfbb\/media-text\"><div class=\"wp-block-cover alignfull has-custom-min-height no-margin w-100 has-spacing wdfres-cover-83ab56\">\n<picture>\n<source srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/intro-full-perfect-serve-desktop.webp\" media=\"(min-width: 1024px)\">\n<img class=\"wp-block-cover__image-background wp-image-907\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/06\/intro-full-perfect-serve-desktop.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\">\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-media-text is-stacked-on-mobile is-style-offset has-spacing alignfull wdfres-media-text-72357f\">\n<div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-white-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-9f826251 wp-block-group-is-layout-flex has-spacing wdfres-core-group-f7d0bc\">\n<h3 class=\"wp-block-heading has-primary-600-color has-text-color has-link-color\" style=\"font-style:normal;font-weight:400;letter-spacing:3px;text-transform:uppercase\">OM NEGRONI<\/h3>\n\n<p class=\"has-black-color has-text-color has-link-color wdfres-core-paragraph-b87166\">Ukompliceret og velafbalanceret \u2013 Negronien regnes for at v\u00e6re en af de mest ber\u00f8mte italienske cocktails i verden. Opfundet i 1919 af grev Negroni \u2013 som bad om at f\u00e5 tilf\u00f8jet lidt gin i stedet for soda til sin Americano. Cocktailen blev navngivet til \u00e6re for ham.<br><\/p>\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex has-layout wdfres-core-buttons-6ea4cd\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill has-text-color has-background has-font-size wdfres-core-button-830b7d\"><a class=\"wp-block-button__link has-white-color has-primary-600-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"\/da-dk\/vores-cocktails\/negroni\/\" style=\"border-radius:0px;font-size:14px;letter-spacing:0.1em;line-height:1\" data-gtma-click=\"wdfbb\/media-text\" data-bbname=\"wdfbb\/media-text\" data-gtma-value=\"SE OPSKRIFTEN\" data-bbcontext=\"blocks\"><strong>SE OPSKRIFTEN<\/strong><\/a><\/div>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\">\n<picture>\n<source srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/02\/cocktail-campari-and-soda-taste-min.webp\" media=\"(min-width: 1024px)\">\n<img width=\"1920\" height=\"1761\" class=\"wp-image-907\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/19\/2026\/02\/cocktail-campari-and-soda-taste-min.webp\" alt=\"\" decoding=\"async\" loading=\"eager\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/cocktail-campari-and-soda-taste-min.webp 1920w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/cocktail-campari-and-soda-taste-min-300x275.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/cocktail-campari-and-soda-taste-min-1024x939.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/cocktail-campari-and-soda-taste-min-768x704.webp 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/cocktail-campari-and-soda-taste-min-1536x1409.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/picture>\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>CAMPARI MILANO &amp; ESBEN BJERRE Siden 2022 har Campari haft et t\u00e6t samarbejde med den danske journalist Esben Bjerre, som lokal ambassad\u00f8r for brandet. Med sin dybe passion for Campari og st\u00e6rke tilknytning til den danske barscene, form\u00e5r Esben at bygge bro mellem bartendere, cocktailentusiaster og Campari brandet. Han er en markant stemme i den [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"[{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"_wdf_source\":\"auto\",\"_wdf_field_sources\":[],\"author\":[],\"publisher\":{\"logo\":[]},\"_discovered\":true},{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"_wdf_source\":\"auto\",\"_wdf_field_sources\":[],\"itemListElement\":\"@breadcrumbs\",\"_discovered\":true}]","_wdf_seo_meta_title":"","_wdf_seo_meta_description":"","wdf_c2b_selected_product":"","footnotes":""},"class_list":["post-975","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.campari.com\/da-dk\/wp-json\/wp\/v2\/pages\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.campari.com\/da-dk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.campari.com\/da-dk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/da-dk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/da-dk\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":0,"href":"https:\/\/dev.campari.com\/da-dk\/wp-json\/wp\/v2\/pages\/975\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.campari.com\/da-dk\/wp-json\/wp\/v2\/media?parent=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}