{"id":73,"date":"2026-07-28T09:52:56","date_gmt":"2026-07-28T09:52:56","guid":{"rendered":"https:\/\/dev.campari.com\/de-de\/?page_id=73"},"modified":"2026-07-28T09:52:56","modified_gmt":"2026-07-28T09:52:56","slug":"unsere-geschichte","status":"publish","type":"page","link":"https:\/\/dev.campari.com\/de-de\/unsere-geschichte\/","title":{"rendered":"Unsere Geschichte"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\">\n<div class=\"wp-block-cover alignfull hero-fluid\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background size-full wp-image-105\" alt=\"\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/page-bg-history-hero-min.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-900-background-color has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group w-100 has-global-padding is-layout-constrained wp-container-core-group-is-layout-12243e0f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6363bf74 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">Unsere <br><mark class=\"has-inline-color has-secondary-300-color\"> Geschichte <\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/dev.campari.com\/de-de\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-7fb9d1\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1b1dd1\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-679\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-300x181.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-768x464.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Urspr\u00fcnge der Leidenschaft<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3ba548b1e786c462826a327131e1aee9\">Angetrieben von seiner Leidenschaft f\u00fcr Rot erfand Gaspare Campari 1860 eine Fl\u00fcssigkeit, die so unverwechselbar und revolution\u00e4r war, dass sie seither nicht mehr ver\u00e4ndert wurde.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7073c87b102fdea34859fcb02e4b3343\">Die Kreativit\u00e4t und Leidenschaft von Gaspare Campari und seinem Sohn Davide waren so stark, dass ihr Genie durch die Marke, das Getr\u00e4nk und die Menschen, die es inspiriert, weiterlebt.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-aee8e6\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-9252\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2627ca1b93269d07a455928b062cd801\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">IKONISCHE R\u00c4UMLICHKEITEN<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-87ff197ce12a6d3750b267ef59a87362\">Als Gaspares Leidenschaft zusammen mit der Marke wuchs, erkannte er die M\u00f6glichkeit, sein Gesch\u00e4ft von der neu errichteten Galleria Vittorio Emanuele II aus zu f\u00fchren, dem kulturellen Epizentrum Mailands. Er zog in das majest\u00e4tische neue Geb\u00e4ude ein und nannte es Caff\u00e8 Campari, das auf die ber\u00fchmte Piazza Duomo blickte.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-abe673ddcbfcbf5aa49ae8e49c05f55a\">Hier wurde Davide Campari, der Erbe des Unternehmens Campari, am 17th November 1867 geboren.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-fcaacc\">\n<picture>\n<img width=\"2560\" height=\"1939\" class=\"wp-image-9444\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1.webp 2560w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-300x227.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-1024x776.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-768x582.webp 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-1536x1163.webp 1536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.1-scaled-1-2048x1551.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Expansion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6e7466c764ade216d832f5605f19b894\">Campari Bitter entwuchs bald dem Caff\u00e8 Campari. Das rasche internationale Wachstum f\u00fchrte zur Er\u00f6ffnung des ersten Campari-Labors in Mailand.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-097c02db5ba0658047793c1ef437d640\">Der Erfolg setzte sich fort, und um die neue Nachfrage zu befriedigen, zog Campari 1904 in ein eigenes Werk in Sesto San Giovanni um, wo sich heute der Hauptsitz der Campari-Gruppe befindet. Davides rote Leidenschaft inspirierte ihn, Campari in die Welt zu bringen.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-56029126ee9c517da38e1236698060cd\">Abb. 3.2: Foto der historischen Campari-Fabrik um 1906.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b39efa\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-851\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-300x243.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-768x623.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b544b22e0b8fd9b1c25d4dc9fe68465\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Das Camparino<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b5a9b6581d25e8de9c167949248c2c14\">Als Hommage an das Caff\u00e8 Campari seines verstorbenen Vaters schuf Davide die Bar Camparino in der Galleria. Er revolutionierte die Art und Weise, wie der Bitter getrunken wurde, und f\u00fchrte die Mail\u00e4nder\/Mail\u00e4nderinnen in den Lebensstil der Roten Leidenschaft ein, indem er den Aperitivo kreierte, die Stunde nach der Arbeit, was noch heute verehrt wird und den Einfluss auf die Kultur bewahrt hat.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e554988d85b3a3fa45ed04bbbc722b63\">Abb.: Das Camparino in der Galleria, aufgenommen 1925<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-433204\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-854\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min.webp 700w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min-205x300.webp 205w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Das Rote Herz und die Liaison mit der Kunst<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6ff9ff9a77057ac4b82e67fee987016f\">Es ist der Beginn einer neuen \u00c4ra. Der Americano und der Negroni werden erfunden, mit Red Passion als Herzst\u00fcck. Beide Cocktails sind auf der offiziellen Getr\u00e4nkeliste der IBA in der Kategorie \u201eUnvergesslich\u201c aufgef\u00fchrt.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8280c87b0c478ac163b6a06c3fcdaad0\">Zur gleichen Zeit begannen viele gro\u00dfe K\u00fcnstler\/K\u00fcnstlerinnen der damaligen Zeit mit Campari zu arbeiten, was den Beginn der Verbindung der Marke mit der Welt der Kunst markierte. Leonetto Cappiello entwarf zum Beispiel die ber\u00fchmte Spiritello-Sprite in einer Orangenschale.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a273bf\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-855\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min.webp 889w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-260x300.webp 260w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-768x885.webp 768w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-1d598e16b297f0835bd2f3679fd13690\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Futuristische Werbung<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d47e8a4fd00c02c12a263f476a718bab\">Von Anfang an hat Campari die Grenzen der Kreativit\u00e4t immer weiter \u00fcber die Norm hinausgeschoben, was sich in der unvergesslichen Werbung zeigt, die die Marke zu dem gemacht hat, was sie heute ist. Als die Kunst immer geometrischer und dynamischer wurde, griff Campari Deperos Red Passion auf, die aus mechanischen Designs und organischen Formen bestand, was zu einem wichtigen Wendepunkt in der Kommunikation der Marke f\u00fchrte.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-247155b65216e9b36b3fc647574bc4c9\">Abb. 6: Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0e83e1\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-856\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min.webp 711w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min-208x300.webp 208w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Wiedergeburt<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ee92f04f6f64d1ddbc1c081fcefd90c3\">Die Wiedergeburt<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5348cd614445bf8a52fce7e540c381c0\">Kopie: Nach einer Zeit gro\u00dfer Not begann Europa seinen schwierigen Weg zu einem Neuanfang. Ende der vierziger Jahre, nach einer kriegsbedingten Zwangspause, arbeitete die Marke f\u00fcr eine neue Werbekampagne mit dem Avantgarde-K\u00fcnstler Carlo Fisanotti zusammen. Die unbestreitbare rote Leidenschaft, die das Projekt inspirierte, machte es zu einem durchschlagenden Erfolg.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6030acbd561a2cae2b92b77ba2eb4f4c\">Aperitivo Campari, von Carlo Fisanotti 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f340ad\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-857\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min.webp 691w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min-202x300.webp 202w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-feb2c94c35986a500a6fe8fc36c7a4ec\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Die Welt des Sports<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-62ba277abb0eaad52647695b63c92713\">K\u00fcnstler wie Attilio Rossi und Giovanni Mingozzi und Nino Nanni lie\u00dfen sich vom Sport inspirieren und brachten die rote Leidenschaft von Campari in Plakaten zum Ausdruck.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d75b82565ed447fc0ec6832130b33a75\">The Aperitivo Olympics von Nino Nanni 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8acf44\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-858\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min.webp 1072w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-300x224.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-768x575.webp 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Red Passion, Untergrund<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3cfc68a5dc37f4f2d2f69a9f01fdf99c\">Als weiteres Bekenntnis zur Verbindung von Campari und Kunst entwarf Bruno Munari das Plakat \u201eDeclinazione grafica del nome Campari\u201c (Grafische Deklination des Namens Campari) f\u00fcr die Er\u00f6ffnung der ersten Mail\u00e4nder U-Bahn-Linie, der sogenannten \u201eRoten Linie\u201c.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1917d1\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-859\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min.webp 774w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min-227x300.webp 227w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6c01eb6b415e8978b38caf785d29fcb3\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Die st\u00e4dtische Kultur von Marangolo<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-2c527533fb269edb8290d527deb7c73b\">Der Illustrator Franz Marangolo zeichnete in den 60er und 70er Jahren die letzten Plakate f\u00fcr Campari, bevor die Fotografie zur wichtigsten Werbemethode wurde. Die Protagonisten von Marangolos Werken erinnerten an die Schauspieler und Schauspielerinnen der damaligen Zeit, wie Audrey Hepburn und Gregory Peck. Seine Illustrationen beschreiben den modernen urbanen Lebensstil, die Betriebsamkeit und die Freizeit.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Sterne und Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-94a2d134be282bffdee3f9ca99cd6307\">Die Zusammenarbeit von Campari mit Filmstars und ber\u00fchmten Regisseuren\/Regisseurinnen beginnt. Dies gipfelte 1984 darin, dass der legend\u00e4re Federico Fellini seinen allerersten Kurzfilm-Werbespot f\u00fcr den italienischen Markt drehte.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5bf230\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-860\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min.webp 717w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-912332fa56e79044d97f6ad715a7fff3\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Die Sterne und Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-bb21a1b15dc8ef3fae29a39da411d648\">Die Zusammenarbeit von Campari mit Filmstars und ber\u00fchmten Regisseuren\/Regisseurinnen beginnt. Dies gipfelte 1984 darin, dass der legend\u00e4re Federico Fellini seinen allerersten Kurzfilm-Werbespot f\u00fcr den italienischen Markt drehte.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1644be6b69f42b15c7a64ccacf729544\">A Modern Fairytale von Federico Fellini 19844<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-35b7bd\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-861\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Luxuri\u00f6ser Lebensstil<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3afc21920613d6b3f6b36eacf1f56c9e\">Die 80er Jahre waren eine Zeit des Wirtschaftswachstums und des luxuri\u00f6sen Lebensstils, wobei Campari mit exklusiven und unverwechselbaren Konsumanl\u00e4ssen den Weg ebnete und insbesondere den \u201eitalienisch-mail\u00e4ndischen Aperitif\u201c besa\u00df, ein Moment, um sich zu vernetzen und seinen Status in der Gesellschaft zu zeigen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-25d78a\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-862\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-5bdb539e8c842d78ebfd53168375da09\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari \u2013 \u201eIt&#8217;s Fantasy\u201c<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5af4d37a2cf17987b952008cd3c00a4e\">1987 wurde die Kelly Le Brock \u2013 \u201eWoman in Red\u201c, das prominente Testimonial von Campari als sie in dem Werbespot \u201eCampari \u2013 It\u2019s Fantasy\u201c unter der Regie des ber\u00fchmten Franco Scepi spielte .<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-063811\">\n<picture>\n<img width=\"2560\" height=\"1867\" class=\"wp-image-9445\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1.webp 2560w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-300x219.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-1024x747.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-768x560.webp 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-1536x1120.webp 1536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/3.2-scaled-1-2048x1494.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1e7386a5704e1875408e73e9b0d2baff\">Campari startete die Werbekampagne \u201eRed Passion\u201c, die auf den vier Grundwerten der Marke basiert: Leidenschaft, Weltoffenheit, Einzigartigkeit und Prestige.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1ac742\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-863\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-0544cb2e110f2e0324d11a0f2570d52e\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">\u201eThe Scratch\u201c von Tarsem<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-63a646f3b537ed81084b99081c513fa9\">Campari hat mit dem bekannten indischen Regisseur Tarsem f\u00fcr den Werbespot \u201eIl Graffio\u201c (Der Kratzer) zusammengearbeitet. Es war ein echter Durchbruch in der Werbung, der erste Werbespot, der in Italien das Thema sexuelle Identit\u00e4t aufgriff.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d21cd2\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-9253\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-28062a43ed42080e57faa9820c9f3387\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Geburt des Campari-Kalenders<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-d9057ef7009462b9adc149ff78aa15b0\">Die allererste Ausgabe des Campari-Kalenders mit Realitza Baleva, fotografiert von Andrea Varani, wurde ver\u00f6ffentlicht.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2a4b5c\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-865\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-a317fb8780304f4a3a49210cf74cf3c3\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Hotel Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-f3889534463f338c031167e7eff81157\">Das fiktive Hotel Campari ist die B\u00fchne f\u00fcr \u201eLe Connaisseur\u201c, die erste globale TV-Kampagne der Marke mit der unwiderstehlichen Salma Hayek in der Hauptrolle und unter der Regie von Matthew Rolston. Salma Hayek spielte auch die Hauptrolle im Campari-Kalender 2007, fotografiert vom Kultfotografen Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a6f79d\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-866\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-aaeb5378a90ddde4d84fa9ddad77b448\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Campari-Geschichten<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-12cbb8f28713fd47a3d7bd1cec400683\">Die atemberaubende Eva Mendes, fotografiert von Marino Parisotto, interpretierte zw\u00f6lf glamour\u00f6se Hochglanzgeschichten, die ihre verf\u00fchrerische Sinnlichkeit und Sch\u00f6nheit f\u00fcr den Campari-Kalender 2008 \u201eCampari Tales\u201c zeigen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-75c31d\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-867\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f1c431052ecfabdead2fb556ead1361a\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-658016892429caa5d91be06a2a8bd6bb\">Jean Paul Goude, der ber\u00fchmte franz\u00f6sische Designer, Fotograf und TV-Werbedirektor, hat das Grundst\u00fcck des Hotel Campari in den Club Campari verlegt, wo Red Passion alles m\u00f6glich macht. Jessica Alba war der Star sowohl des Werbespots als auch des Campari-Kalenders 2009, fotografiert von Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a195d4\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-868\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari Mailand<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-89bec7a4a9bf62f5548a96e2cdda9b3a\">Im Campari-Kalender 2010 finden wir uns mit der verf\u00fchrerischen Protagonistin Olga Kurylenko in der Mail\u00e4nder Stra\u00dfenbahn Nummer 609 wieder, w\u00e4hrend sich die Stadt nach und nach enth\u00fcllt und Campari in jedem Bild rote Leidenschaft verspr\u00fcht. Aufgenommen von Simone Nervi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8e820c\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-869\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">150. Jahrestag<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-96af211cf6d386bfebbfc51531df98e5\">Campari feierte 150 Jahre Red Passion. Seit 1860 wird Campari von vielen Menschen verkostet und gesch\u00e4tzt, pur oder als beliebte Zutat in Cocktails. Er ist ein Symbol f\u00fcr italienischen Lebensstil und die Leidenschaft f\u00fcr Rot in der ganzen Welt.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-29fbb8\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-870\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Sammlung k\u00fcnstlerischer Etiketten<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f3dfdcf34184bb4ca1ca48f3657cf885\">Die k\u00fcnstlerischen Campari Etiketten wurden von den internationalen K\u00fcnstlern\/K\u00fcnstlerinnen Vanessa Beecroft, Romero Britto, Ufo Nespolo, Francesca Valan und Tobias Rehberger zur Feier des 150-j\u00e4hrigen Jubil\u00e4ums von Campari kreiert. Das wurde zu einer Tradition, die die Verbindung zwischen Marke, Produkt und Kunst kennzeichnet und nun jedes Jahr wiederholt wird.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f4f49c\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-9254\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d2c757f5e843000cbd204a7ef22e911e\">Die neue Galleria Campari feierte ihr Deb\u00fct. Dieser besondere Raum wurde zum Symbol f\u00fcr die tiefe Verbindung zwischen Campari und der Kunst. Red Passion zum Anfassen.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d8c48a02f72008244181164973a6323f\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Das Warten<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-369631c9aaaa444f5691eed39acda65b\">F\u00fcr die neue Campari-Kampagne wurde Joel Schumacher von dem Spruch des deutschen Philosophen Lessing inspirieren: \u201eEin Vergn\u00fcgen zu erwarten, ist selbst ein Vergn\u00fcgen\u201c. Das Ergebnis ist ein barocker, traumhafter Kurzfilm, in dem das Warten auf einen besonderen Abend vom Aperitivo Ritual des Campari begleitet wird.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-354fdf\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-874\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-972cbc1c76ea59bee3b24b2ed6f615ad\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Die rote Aff\u00e4re<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a581e10e3a56a28bd156af682400409e\">Der von Michel Comte fotografierte Kalender 2011 erz\u00e4hlt die faszinierende Geschichte eines charismatischen Kunstkenners, dargestellt von Benicio Del Toro, der eine mysteri\u00f6se Nachricht erh\u00e4lt, die ihn in ein faszinierendes Abenteuer versetzt, um einen Ring illegaler Kunsth\u00e4ndler zu enttarnen und eine sch\u00f6ne Frau zu retten. The Red Affair wollte das Publikum durch eine packende und faszinierende filmische Geschichte fesseln, die durch eine Reihe von Fotos erz\u00e4hlt wurde.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ae659d\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-875\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-cf520d8a14c5ad1356d2dc8d2ca7735c\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Das ist das Ende der Welt, Baby!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-69e66fc29a2e0716196e8830e5c03aec\">Der Campari-Kalender 2012 ist inspiriert von der Aufregung um die Maya-Prophezeiung, dass die Welt im Jahre 2012 untergehen werde, und antwortet auf diese \u201ed\u00fcstere\u201c Vorstellung mit einem positiven und energetischen Blick auf diese faszinierenden Theorien, die in einer Reihe von kraftvollen, ehrfurchtgebietenden Fotografien visuell visualisiert werden. Aufgenommen von Dimitri Daniloff mit der sch\u00f6nen Mila Jovovich als Protagonistin.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e24aac\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-876\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-43b41d9a992a2d45ef3d5e64f57a6902\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Gib dem Aberglauben einen Abschiedskuss<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-6f641527c91d359a761d17347a4dff2a\">Keine Zahl der Welt hat eine so magische und r\u00e4tselhafte Bedeutung wie die 13. Der Campari-Kalender 2013 mit der legend\u00e4ren Penelope Cruise in der Hauptrolle nimmt das Publikum mit auf eine atemberaubende visuelle Reise und zeigt 13 lebendige Aufnahmen von faszinierendem und mystischem Aberglauben wie schwarzen Katzen, zerbrochenen Spiegeln, dem Gehen unter Leitern und dem Gehen auf Rissen. Der Kalender nutzt diese Gelegenheit, um den Menschen auf der ganzen Welt Zuversicht einzufl\u00f6\u00dfen und zu unterstreichen, dass man durch Selbstvertrauen jeden Aberglauben \u00fcberwinden kann.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-6c3657\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-877\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1eb8fa788239021d4687d06913e4cafd\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Weltweite Feierlichkeiten<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-de9bfc6443513ca0fd2a881e440b871f\">Das Jahr 2014 mit Campari zu feiern bedeutete, 12 Monate, fotografiert von Koto Bolofo zu genie\u00dfen, die weltweiten Leidenschaften und Stile bei den faszinierendsten Festlichkeiten der Welt zu entdecken, die alle Breitengrade und Kulturen zusammen mit der atemberaubenden Uma Thurman umspannen. Vom Fr\u00fchlingsfest in Peking, der gr\u00f6\u00dften Feier in China, bis zu Hanami in Japan, wo die Menschen die wundersch\u00f6nen Kirschbl\u00fcten des Fr\u00fchlings genie\u00dfen, bietet der Kalender 2014 ein Fenster zur Welt und l\u00e4dt die Campari-Fans zu einer globalen Entdeckungsreise ein.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d5ca3e\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-878\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7f3a06ab2a7340136ca620dc6c640c1e\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Mixologie Mythologie<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-437894b14752737836e70362d52e77e6\">Die traumhaften Bilder aus dem Jahr 2015 mit Eva Green zeigen die sch\u00f6nen und wenig bekannten Anekdoten, Geschichten und Kuriosit\u00e4ten, die sich hinter jedem legend\u00e4ren Campari-Rezept verbergen. Vom klassischen Negroni-Cocktail, der 1919 vom Grafen Camillo Negroni kreiert wurde, \u00fcber den Americano im Jahr 1933 bis hin zur Kreation des Campari Seltz, dem beliebtesten Getr\u00e4nk in der Bar Camparino in der Galleria in Mailand, erforscht und feiert der Kalender die Rezepte, die sich im Laufe der Zeit bew\u00e4hrt haben und auch in der heutigen modernen Welt noch beliebt sind.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-a1585096252af9c1b00f5d968dcf705b\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kein Negroni ohne Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0552eb1911d3fa60ed4beb28e4240c7f\">Die Art Label Kollektion feiert Campari als das rote Herz des Negroni mit einer limitierten Auflage. Das schlichte, aber auff\u00e4llige Design der Etiketten zelebrierte die Eigenschaften von Campari und des klassischen Cocktails mit Red Passion im Mittelpunkt, der 1919 von Graf Camillo Negroni in Florenz zuf\u00e4llig kreiert wurde.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/the-bittersweet-calendar-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3a71d0\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9307\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/the-bittersweet-calendar-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/the-bittersweet-calendar-campari.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/the-bittersweet-calendar-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-5e7acc172feefd7c865e9a8d7e31b33b\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Der bitters\u00fc\u00dfe Kalender<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ff72b3835ee4c384fba74a675ee858c5\">Inspiriert von der sofort erkennbaren Ikonographie einer jeden Wahl, nutzt der Campari-Kalender 2016 das klassische Thema als Metapher f\u00fcr die Dualit\u00e4t zweier gegens\u00e4tzlicher Seiten. Da der einzigartige Geschmack von Campari der Inbegriff der Dualit\u00e4t ist, fragt der Kalender auf clevere Weise, mit welchem Aspekt des klassischen Aperitifs man sich mehr identifiziert: Bitter oder s\u00fc\u00df. Kate Hudson verk\u00f6rpert die beiden Seelen von Campari, indem sie die Rollen zweier unterschiedlicher Kandidaten spielt: die eine wirbt f\u00fcr die fesselnde Bitterkeit, die andere f\u00fcr eine subtilere, verf\u00fchrerische S\u00fc\u00dfe.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kreation von Kampagnen<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c387c7fa27b8b9494cbca7dd0f4ab632\">Der renommierte Regisseur und Oscar-Preistr\u00e4ger Paolo Sorrentino erz\u00e4hlte die Geschichte von Red Passion. F\u00fcr die neue Kampagne greift Sorrentino die Metapher der Sch\u00f6pfung in einem Film auf, der die Essenz der Marke zum Ausdruck bringt: \u201eNichts kann ohne Leidenschaft geschaffen werden\u201c.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/killer-in-red-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ce08f4\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9286\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/killer-in-red-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/killer-in-red-campari.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/killer-in-red-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b0ea43af936ff35ae5f572c80f06776\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Killer in Rot<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a27aca0521b2ac3da1e86d7533619c90\">Der Oscar-Preistr\u00e4ger Paolo Sorrentino schrieb und inszenierte einen fesselnden Film noir mit Clive Owen in der Hauptrolle. In der Rolle des Barkeepers Floyd erz\u00e4hlte er die Geschichte des Cocktails \u201eKiller in Red\u201c. Der Film war der Auftakt zu Red Diaries, der filmischen Weiterentwicklung des Campari-Kalenders.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/legend-of-red-hand-2.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-675a78\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9287\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/legend-of-red-hand-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/legend-of-red-hand-2.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/legend-of-red-hand-2-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-2a355054d56c2354c3e2b051e5e6be73\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Legende von der Roten Hand<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-197022d2f243c27e608de94ad5b9d28b\">Die Red Diaries von Campari wurden fortgesetzt: Die Marke w\u00e4hlte Stefano Sollima, um die Idee zu erz\u00e4hlen, dass hinter jedem Cocktail eine Geschichte steckt. Eine endlose Verfolgungsjagd, eine verborgene Identit\u00e4t und ein mysteri\u00f6ser roter Handschuh sind die Zutaten von \u201eDie Legende der Roten Hand\u201c.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/entering-red-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d1bf36\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9262\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/entering-red-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/entering-red-campari.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/entering-red-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6f45e089f6e4dda0c24d27be2eaef431\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Eingabe von Rot<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-763fe50d54c40f874e7821c3722586c7\">Der Kurzfilm Campari Red Diaries 2019 unter der Regie von Matteo Garrone folgt der faszinierenden Ana de Armas, deren wissensdurstige Seele sie auf eine Entdeckungsreise f\u00fchrt, die von ihrer roten Leidenschaft geleitet wird.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f646d2\">\n<picture>\n<img width=\"1365\" height=\"2048\" class=\"wp-image-9290\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2.webp 1365w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2-200x300.webp 200w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2-683x1024.webp 683w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2-768x1152.webp 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Negroni-2-1024x1536.webp 1024w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">100 Jahre Negroni<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-01fdf652604ded9c3c5e5aa9971aaccf\">Campari, das rote Herz des Negroni, feierte den klassischen Cocktail, der 1919 in Florenz geboren und nach seinem Sch\u00f6pfer Graf Camillo Negroni benannt wurde.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/fellini-forward-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5dd9c1\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9265\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/fellini-forward-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/fellini-forward-campari.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/3\/2026\/06\/fellini-forward-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-23e023459daa7f96322bacfac99f5582\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">FELLINI FORWARD<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4fbb989dbe69dc4e8bd6c7d4d5c4516c\">Campari hat Red Diaries 2021 ins Leben gerufen: ein bahnbrechendes Projekt als Hommage an den verstorbenen Federico Fellini, genannt Fellini Forward. Mit Hilfe von Techniken der k\u00fcnstlichen Intelligenz wurde das kreative Genie eines der gr\u00f6\u00dften Filmemacher aller Zeiten erforscht und ein einzigartiger Kurzfilm geschaffen. Ein Dokumentarfilm pr\u00e4sentierte das gesamte Projekt, deckte den Prozess von Anfang bis Ende ab und untersuchte die Zukunft des Kinos und der kreativen Zusammenarbeit zwischen Mensch und Maschine.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<style>\n\/* PREVIEW: wdf\/timeline mobile content-track + wrapper overflow fix (clipped year\/title) *\/\n@media (max-width:1023px){\n  .timeline-item__constrained{ grid-template-columns:14px minmax(0,1fr) !important; }\n  .timeline-item__content-wrapper,\n  .wp-block-wdf-timeline-content-area{ width:auto !important; max-width:100% !important; min-width:0 !important; }\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"","_wdf_seo_meta_title":"Die Geschichte von Campari %sep% %sitetitle%","_wdf_seo_meta_description":"","wdf_c2b_selected_product":"","footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.campari.com\/de-de\/wp-json\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.campari.com\/de-de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.campari.com\/de-de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/de-de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/de-de\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":100,"href":"https:\/\/dev.campari.com\/de-de\/wp-json\/wp\/v2\/pages\/73\/revisions"}],"predecessor-version":[{"id":9529,"href":"https:\/\/dev.campari.com\/de-de\/wp-json\/wp\/v2\/pages\/73\/revisions\/9529"}],"wp:attachment":[{"href":"https:\/\/dev.campari.com\/de-de\/wp-json\/wp\/v2\/media?parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}