{"id":975,"date":"2026-07-11T10:05:07","date_gmt":"2026-07-11T10:05:07","guid":{"rendered":"https:\/\/dev.campari.com\/en-ca\/?page_id=975"},"modified":"2026-07-11T10:05:07","modified_gmt":"2026-07-11T10:05:07","slug":"negroni-week","status":"publish","type":"page","link":"https:\/\/dev.campari.com\/en-ca\/negroni-week\/","title":{"rendered":"Negroni Week"},"content":{"rendered":"
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NEGRONI WEEK, INFINITE STORIES TO UNFOLD. WRITE YOURS.<\/h2>\n\n

You can join us and celebrate the world\u2019s most loved and iconic cocktail: the Negroni.

For seven days, each Negroni supports Slow Food\u2019s mission to foster a more sustainable world of food and beverage while telling a unique story: yours. Get ready to embrace and discover the heritage and all the narratives that express the endless possibilities of Negroni stories.<\/p>\n\n

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DISCOVER MORE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n
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EVERY NEGRONI STARTS WITH CAMPARI<\/h2>\n\n

Just as there is no Negroni without Campari, there is no celebration without you and our partner bars. Discover where to savor a perfect Negroni and explore its variations, from classic ones to the most unexpected. Get ready to write your Negroni story!<\/p>\n\n

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FIND A BAR NEAR YOU<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n
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NEGRONI: A CAMPARI STORY<\/mark><\/h3>\n\n

Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Caf\u00e9 Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail \u2013 the Americano \u2013 by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.<\/p>\n

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See The Recipe<\/strong><\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

NEGRONI WEEK, INFINITE STORIES TO UNFOLD. WRITE YOURS. You can join us and celebrate the world\u2019s most loved and iconic cocktail: the Negroni. For seven days, each Negroni supports Slow Food\u2019s mission to foster a more sustainable world of food and beverage while telling a unique story: yours. Get ready to embrace and discover the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"[{\"@context\":\"https:\/\/schema.org\",\"@type\":\"WebPage\",\"_wdf_source\":\"auto\",\"_wdf_field_sources\":[],\"name\":\"@post_title\",\"description\":\"@meta_description\",\"url\":\"@canonical_url\",\"image\":\"@featured_image\",\"_discovered\":true},{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"_wdf_source\":\"auto\",\"_wdf_field_sources\":[],\"itemListElement\":\"@breadcrumbs\",\"_discovered\":true}]","_wdf_seo_meta_title":"","_wdf_seo_meta_description":"","wdf_c2b_selected_product":"","footnotes":""},"class_list":["post-975","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.campari.com\/en-ca\/wp-json\/wp\/v2\/pages\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.campari.com\/en-ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.campari.com\/en-ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/en-ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/en-ca\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":0,"href":"https:\/\/dev.campari.com\/en-ca\/wp-json\/wp\/v2\/pages\/975\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.campari.com\/en-ca\/wp-json\/wp\/v2\/media?parent=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}