{"id":975,"date":"2026-07-11T10:05:07","date_gmt":"2026-07-11T10:05:07","guid":{"rendered":"https:\/\/dev.campari.com\/en-gb\/?page_id=975"},"modified":"2026-07-11T10:05:07","modified_gmt":"2026-07-11T10:05:07","slug":"negroni-week","status":"publish","type":"page","link":"https:\/\/dev.campari.com\/en-gb\/negroni-week\/","title":{"rendered":"Negroni week"},"content":{"rendered":"
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NEGRONI WEEK 2026<\/h2>\n\n

Join us 21st – 27th of September 2026 to celebrate the world\u2019s most loved and iconic cocktail: the Negroni.

Get ready to embrace and discover Negroni \u2013 the ultimate classic cocktail and its endless possibilities to make it your own.<\/p>\n\n

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DISCOVER MORE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n
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THERE’S NO NEGRONI<\/span> WITHOUT CAMPARI<\/span><\/h2>\n\n

Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Caf\u00e9 Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail \u2013 the Americano \u2013 by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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