{"id":11776,"date":"2026-07-28T09:52:56","date_gmt":"2026-07-28T09:52:56","guid":{"rendered":"https:\/\/dev.campari.com\/fr-be\/?page_id=11776"},"modified":"2026-07-28T09:52:56","modified_gmt":"2026-07-28T09:52:56","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/dev.campari.com\/fr-be\/notre-histoire\/","title":{"rendered":"Notre Histoire"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\">\n<div class=\"wp-block-cover alignfull hero-fluid\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background size-full wp-image-105\" alt=\"\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/02\/page-bg-history-hero-min.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-900-background-color has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group w-100 has-global-padding is-layout-constrained wp-container-core-group-is-layout-12243e0f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6363bf74 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">Notre <br><mark class=\"has-inline-color has-secondary-300-color\">Histoire<\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/dev.campari.com\/fr-be\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-4932ca\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-ca66e5\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-11597\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-300x181.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1860-min-768x464.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019origine de la Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-60f590e14c663d9b80e3a00a68c38b03\">Pouss\u00e9 par son Red Passion, Gaspare Campari invente en 1860 une boisson si reconnaissable et r\u00e9volutionnaire qu\u2019elle n\u2019a jamais \u00e9t\u00e9 modifi\u00e9e depuis cette \u00e9poque.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-948c94f5ee6e2bd0bfa79ee3e0f16eff\">La cr\u00e9ativit\u00e9 et la passion de Gaspare Campari et de son fils Davide \u00e9taient si puissantes que leur g\u00e9nie vit \u00e0 travers la marque, la boisson et ceux qu\u2019elle inspire.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c1222d\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-11598\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2627ca1b93269d07a455928b062cd801\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Des locaux embl\u00e9matiques<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-42976529103f796fdf6d4d8325ae97c2\">Alors que la passion de Gaspare grandit en m\u00eame temps que la marque, il saisit l\u2019opportunit\u00e9 de diriger son entreprise depuis la Galleria Vittorio Emanuele II, l\u2019\u00e9picentre culturel de Milan, r\u00e9cemment construite. Il s\u2019installe dans le b\u00e2timent majestueux nouvellement construit, qui donne sur la tr\u00e8s r\u00e9put\u00e9e Piazza Duomo, et le nomme Caff\u00e8 Campari.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a9c7722641b69d3911202dc8f622e962\">C\u2019est l\u00e0 que Davide Campari, h\u00e9ritier de l\u2019entreprise Campari, a vu le jour le17 novembre 1867.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8948cc\">\n<picture>\n<img width=\"1024\" height=\"741\" class=\"wp-image-11599\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1904-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-300x217.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1904-min-768x556.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019expansion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-432e2a4aa2e2f0b7a8fced6210a0f6d9\">Le succ\u00e8s de Campari d\u00e9passe rapidement les portes du Caff\u00e8 Campari. Sa croissance rapide et internationale entra\u00eene l\u2019ouverture du tout premier laboratoire Campari \u00e0 Milan.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2f14143aa23ef7900dbae4d74b428823\">Le succ\u00e8s prend de l\u2019ampleur et, pour r\u00e9pondre \u00e0 la nouvelle demande, en 1914, Campari d\u00e9m\u00e9nage dans une v\u00e9ritable usine \u00e0 Sesto San Giovanni, o\u00f9 se trouve aujourd\u2019hui encore le si\u00e8ge du groupe Campari. Le Red Passion de Davide l\u2019incite \u00e0 faire conna\u00eetre Campari au monde entier.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3bc20e3a68e0d0c8565f63aa21b2bacb\">Illustration 3.2 : Photographie de l\u2019usine historique de Campari, aux alentours de 1906.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0794b6\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-11600\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-300x243.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1915-min-768x623.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b544b22e0b8fd9b1c25d4dc9fe68465\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Le Camparino<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b58f36b21b0b4b991be2f0654a1c345c\">En hommage au Caff\u00e8 Campari de son d\u00e9funt p\u00e8re, Davide cr\u00e9e le bar Camparino in Galleria. Il r\u00e9volutionne la fa\u00e7on de d\u00e9guster l\u2019amer et introduit le style de vie Red Passion aupr\u00e8s des Milanais en cr\u00e9ant l\u2019aperitivo, toujours autant appr\u00e9ci\u00e9 aujourd\u2019hui, et en maintenant son influence dans la culture.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-2dbb95397e13afc7898f9c2146971406\">Illustration: Le Camparino in Galleria photographi\u00e9 en 1925<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5632b2\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-11601\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min.webp 700w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1920-min-205x300.webp 205w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">e C\u0153ur Rouge et l\u2019Art<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-283a24beae1b25922c3024d5b94af537\">C\u2019est le d\u00e9but d\u2019une nouvelle \u00e8re. L\u2019Americano et le Negroni sont invent\u00e9s avec, au c\u0153ur, le Red Passion. Les deux cocktails figurent sur la liste officielle des boissons de l\u2019IBA, dans la cat\u00e9gorie The Unforgettable (les Inoubliables).<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-058033566e148e57c2b13ed662228917\">\u00c0 la m\u00eame \u00e9poque, de nombreux grands artistes en vogue commencent \u00e0 travailler avec Campari, marquant le d\u00e9but du lien qui unira dor\u00e9navant la marque au monde de l\u2019art. Par exemple, Leonetto Cappiello dessine le c\u00e9l\u00e8bre sprite Spiritello envelopp\u00e9 dans une peau d\u2019orange.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-3830e0\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-11602\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min.webp 889w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-260x300.webp 260w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1930-min-768x885.webp 768w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-1d598e16b297f0835bd2f3679fd13690\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Publicit\u00e9 futuriste<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a1569f1c1228fb2cd65eae0432ae29ce\">D\u00e8s le d\u00e9but, Campari repousse les limites de la cr\u00e9ativit\u00e9 pour aller au-del\u00e0 de la norme, et cela se voit dans les publicit\u00e9s incontournables qui ont fait de la marque ce qu\u2019elle est aujourd\u2019hui. Alors que l\u2019art devient plus g\u00e9om\u00e9trique et dynamique, Campari adopte le Red Passion de Depero, compos\u00e9 de dessins m\u00e9caniques et de formes organiques, ce qui marque un tournant important dans la communication de la marque.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-0ca7ee7b2a66501e503006b95a287ce2\">Illustration 6: Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-469f00\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-11603\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min.webp 711w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1948-min-208x300.webp 208w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La renaissance<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-127858811e74b20c5a232c85f4c61416\">L\u2019Europe entame son difficile voyage vers un nouveau d\u00e9part apr\u00e8s une p\u00e9riode de grande d\u00e9tresse. \u00c0 la fin des ann\u00e9es 40, apr\u00e8s une interruption forc\u00e9e due \u00e0 la guerre, la marque travaille avec l\u2019artiste avant-gardiste Carlo Fisanotti sur une nouvelle campagne publicitaire. L\u2019ind\u00e9niable Red Passion qui a inspir\u00e9 le projet en a fait un succ\u00e8s retentissant.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c495a854826095e33c61e487fd7917d7\">Aperitivo Campari de Carlo Fisanotti, 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2ec32a\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-11604\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min.webp 691w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1950-min-202x300.webp 202w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-feb2c94c35986a500a6fe8fc36c7a4ec\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Le monde du sport<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-689061382abb593863e2fec0f355ebcb\">Des artistes tels que Felice Mosca, Attilio Rossi, Giovanni Mingozzi et Nino Nanni se sont inspir\u00e9s du sport pour exprimer le Red Passion de Campari sur des affiches.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-489d4f41b6c7754bde2e6a3247d21fdf\">L\u2019ap\u00e9ritif Olympique de Nino Nanni, 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-2c1efe\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-11605\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min.webp 1072w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-300x224.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1960-min-768x575.webp 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Red Passion dans le m\u00e9tro<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-50df3453079764b251a8751029f34734\">Dans une nouvelle d\u00e9claration du lien puissant entre Campari et l\u2019art, Bruno Munari con\u00e7oit l\u2019affiche \u00ab Declinazione grafica del nome Campari \u00bb (D\u00e9clinaison graphique du nom Campari) pour l\u2019ouverture de la premi\u00e8re ligne de m\u00e9tro de Milan, d\u00e9nomm\u00e9e la \u00ab Ligne Rouge \u00bb<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0dfa74\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-11606\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min.webp 774w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-227x300.webp 227w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6c01eb6b415e8978b38caf785d29fcb3\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">La culture urbaine de Marangolo<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4348a7e9fbddefebcb53d33401f26513\">C\u2019est l\u2019illustrateur Franz Marangolo qui, dans les ann\u00e9es 60 et 70, a dessin\u00e9 les derni\u00e8res affiches pour Campari, avant que la photographie ne devienne la principale technique publicitaire. Les personnages des \u0153uvres de Marangolo rappellent les acteurs et actrices de l\u2019\u00e9poque, comme Audrey Hepburn et Gregory Peck. Ses illustrations d\u00e9crivent le mode de vie urbain moderne, l\u2019agitation et les loisirs.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-691ac2\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-11607\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min.webp 717w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les stars et Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-dd14b70a0fd47c1350e13227cfd8ccd9\">Campari travaille avec les plus grandes stars du cin\u00e9ma et de c\u00e9l\u00e8bres r\u00e9alisateurs. Cette collaboration atteint son apog\u00e9e en 1984, lorsque le mythique Federico Fellini r\u00e9alise son tout premier court-m\u00e9trage publicitaire pour le march\u00e9 italien.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-15d66532af2d9dc3897f1e3a1cfa0cbb\">Un conte de f\u00e9e moderne de Federico Fellini, 1984<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-664563\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11608\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-912332fa56e79044d97f6ad715a7fff3\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Un mode de vie luxueux<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b46d4d3c1db6cbd29900ca3928cd1348\">Les ann\u00e9es 80 sont une p\u00e9riode de croissance \u00e9conomique et de mode de vie luxueux. Campari ouvre la voie en proposant des occasions de consommation exclusives et distinctives, en s\u2019appropriant notamment l\u2019\u00ab ap\u00e9ritif italo-milanais \u00bb, un moment exclusif pour d\u00e9velopper son r\u00e9seau et affirmer son statut social.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b4d01b\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11609\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1987-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-635c4201e54f3348a24ad05174fed3f0\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari &#8211; \u00ab It&#8217;s Fantasy \u00bb<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-dd4ef40ed2bbf2e6948e623cd18c2e72\">En 1987, la superbe \u00ab Femme en Rouge \u00bb, Kelly Le Brock, devient la nouvelle \u00e9g\u00e9rie de Campari, en jouant dans la publicit\u00e9 \u00ab Campari \u2013 It\u2019s Fantasy \u00bb, r\u00e9alis\u00e9e par le c\u00e9l\u00e8bre Franco Scepi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-0544cb2e110f2e0324d11a0f2570d52e\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CAMPARI, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-bc9081f766e1b0c3d53c6cc5e9f55167\">Campari lance la campagne publicitaire \u00ab Red Passion \u00bb, bas\u00e9e sur les quatre valeurs fondamentales de la marque: la passion, l\u2019approche cosmopolite, l\u2019unicit\u00e9 et le prestige.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4b0631\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11610\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-1990-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab La griffe \u00bb par Tarsem<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f7d03b3aabde1abca97bb9ead8b99fbc\">Campari collabore avec le c\u00e9l\u00e8bre r\u00e9alisateur indien Tarsem pour la publicit\u00e9 \u00ab Il Graffio \u00bb (La griffe). C\u2019est une incroyable avanc\u00e9e dans le monde de la publicit\u00e9 car elle est la toute premi\u00e8re \u00e0 aborder le th\u00e8me de l\u2019identit\u00e9 sexuelle en Italie.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-94334c\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11745\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f7cab6d530e272972ed39b6cc0826940\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Naissance du calendrier Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-8efa590f7bab0441d9b230caf14be7c1\">Sortie de la toute premi\u00e8re \u00e9dition du calendrier Campari, avec Realitza Baleva, photographi\u00e9e par Andrea Varani.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-78544a\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11611\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2007-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9620df151983a9dc1ab59166c52ef52e\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00f4tel Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-026dda0502506bfbc01b6f257c88c3bf\">\u00ab Le Connaisseur \u00bb, la premi\u00e8re campagne t\u00e9l\u00e9vis\u00e9e mondiale de la marque, se d\u00e9roule dans le fictif H\u00f4tel Campari o\u00f9 l\u2019irr\u00e9sistible Salma Hayek est dirig\u00e9e par Matthew Rolston. Salma Hayek est \u00e9galement pr\u00e9sente dans le calendrier Campari 2007, photographi\u00e9e par l\u2019incomparable Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8bf904\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11612\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2008-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7c6daacd748937d11b6349cc4ffa525f\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Contes de CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b7b5796f8cfa5ed4951b0820787eed9a\">La superbe Eva Mendes, photographi\u00e9e par Marino Parisotto, illustre douze contes glamour et enchant\u00e9s mettant en sc\u00e8ne sa sensualit\u00e9 et sa beaut\u00e9 \u00e9clatante pour le calendrier Campari 2008 \u00abCampari Tales\u00bb.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-9373cf\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11613\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2009-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8f3532fb2327233e31d4780f1bebe82b\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-71b3808116989880d29fac0e68755a50\">Jean Paul Goude, le c\u00e9l\u00e8bre designer, photographe et r\u00e9alisateur de publicit\u00e9s t\u00e9l\u00e9vis\u00e9es fran\u00e7ais, reprend l\u2019intrigue de l\u2019H\u00f4tel Campari et la porte au Club Campari, o\u00f9 le Red Passion rend tout possible. Jessica Alba est la star de la publicit\u00e9 et du calendrier Campari 2009 immortalis\u00e9 par Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8305e1\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11614\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Milan<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-27e25aa85f69d778a4c1c50eebcd9fa7\">Le calendrier Campari 2010, nous plonge dans le tramway milanais num\u00e9ro 609 avec la s\u00e9duisante Olga Kurylenko, alors que la ville se d\u00e9voile peu \u00e0 peu, Campari insuffle le Red Passion dans chaque image. Shooting photo de Simone Nervi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0b2414\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11615\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">150e Anniversaire<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6849425ba1f8ea64d7c8483c344f70fc\">Campari c\u00e9l\u00e8bre 150 ans de Red Passion. Depuis 1860, le Campari est d\u00e9gust\u00e9 et appr\u00e9ci\u00e9 par de nombreuses personnes, pur ou comme ingr\u00e9dient pr\u00e9f\u00e9r\u00e9 de d\u00e9licieux cocktails. Il est le symbole du style de vie italien et du Red Passion \u00e0 travers le monde entier.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-117b48\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-11616\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">La collection d\u2019\u00e9tiquettes artistiques<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-cf63736d73492f1868ffa8f0e07cebd9\">Des artistes internationaux tels que Vanessa Beecroft, Romero Britto, Ufo Nespolo, Francesca Valan et Tobias Rehberger cr\u00e9ent de v\u00e9ritables \u0153uvres d\u2019art pour habiller les bouteilles de Campari en l\u2019honneur du 150e anniversaire de la marque. Cela devient une tradition qui marque le lien entre la marque, le produit et l\u2019art, et qui sera recr\u00e9\u00e9e chaque ann\u00e9e.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-02b6d4\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-11746\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-af9bd87381f865ea10e96fa43d9714e3\">Inauguration de la nouvelle Galleria Campari. Cet espace sp\u00e9cial devient le symbole du lien profond unissant Campari \u00e0 l\u2019art. Une exp\u00e9rience tangible du Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-1a0b96\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11617\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2011-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-972cbc1c76ea59bee3b24b2ed6f615ad\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">L\u2019affaire rouge<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b332bc5fabd43571965d265936fea9bf\">Le calendrier 2011 photographi\u00e9 par Michel Comte raconte l\u2019histoire intrigante d\u2019un charismatique connaisseur d\u2019art interpr\u00e9t\u00e9 par Benicio Del Toro, qui re\u00e7oit un message myst\u00e9rieux l\u2019entra\u00eenant dans une aventure fascinante pour d\u00e9couvrir un r\u00e9seau de marchands d\u2019art ill\u00e9gaux et sauver une femme magnifique. L\u2019affaire rouge visait \u00e0 capter l\u2019attention du public gr\u00e2ce \u00e0 une histoire cin\u00e9matographique captivante et intrigante racont\u00e9e \u00e0 travers une s\u00e9rie de photographies.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c8b289\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11618\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2012-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-cf520d8a14c5ad1356d2dc8d2ca7735c\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u2019est la fin du monde, b\u00e9b\u00e9 !<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-eadc8f94f9942a700a4cde513b252403\">Le calendrier Campari 2012 s\u2019inspire de l\u2019engouement suscit\u00e9 par la pr\u00e9diction maya selon laquelle la fin du monde aurait lieu en 2012. Il r\u00e9pond \u00e0 cet imaginaire \u00ab lugubre \u00bb en portant un regard positif et \u00e9nergique sur ces th\u00e9ories intrigantes, en les pr\u00e9sentant visuellement dans une s\u00e9rie de photographies puissantes et inspirantes. Shooting photo de la sublime Mila Jovovich par Dimitri Daniloff.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-161a8c\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11619\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2013-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-43b41d9a992a2d45ef3d5e64f57a6902\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Adieu \u00e0 la superstition<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-24d6530d70a1f8e4576fb2b86e918f9d\">Aucun chiffre au monde n\u2019a une signification plus magique et \u00e9nigmatique que le 13. Dans le calendrier Campari 2013, la magnifique Penelope Cruise emm\u00e8ne le public dans un voyage visuel \u00e9tonnant pr\u00e9sentant 13 clich\u00e9s vivants de superstitions intrigantes et mystiques parsem\u00e9 de chats noirs, de miroirs bris\u00e9s, d\u2019\u00e9chelles et de fissures. Le calendrier saisit cette occasion pour insuffler la confiance aux gens du monde entier, en soulignant que la confiance en soi permet de surmonter toute superstition.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-5da736\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11620\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2014-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1eb8fa788239021d4687d06913e4cafd\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e9l\u00e9bration mondiale<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9edc623f60c7249d4e335bdcd7f77e45\">C\u00e9l\u00e9brer 2014 avec Campari signifiait profiter de 12 mois immortalis\u00e9s par Koto Bolofo, d\u00e9couvrir les passions et les styles du monde entier \u00e0 travers les festivit\u00e9s les plus intrigantes de la plan\u00e8te, en parcourant toutes les latitudes et toutes les cultures aux c\u00f4t\u00e9s de l\u2019\u00e9tonnante Uma Thurman. Du Festival du Printemps \u00e0 P\u00e9kin, la plus grande c\u00e9l\u00e9bration en Chine, \u00e0 Hanami au Japon, o\u00f9 les gens admirent les magnifiques cerisiers en fleurs, le Calendrier 2014 offre une fen\u00eatre sur le monde et invite les fans de Campari \u00e0 embarquer pour un voyage \u00e0 la d\u00e9couverte du monde.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4eab03\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11621\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2015-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7f3a06ab2a7340136ca620dc6c640c1e\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Mythologie de la mixologie<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-7d1ae7a729f0f6ca93f471e74c4d8958\">Cette imagerie onirique de 2015 mettant en sc\u00e8ne Eva Green d\u00e9peint les anecdotes, r\u00e9cits et curiosit\u00e9s magnifiques et m\u00e9connus qui se cachent derri\u00e8re chaque recette embl\u00e9matique de Campari. Du classique Negroni, cr\u00e9\u00e9 par le comte Camillo Negroni en 1919, \u00e0 l\u2019Americano en 1933, en passant par la cr\u00e9ation du Campari Seltz, la boisson la plus populaire du Camparino in Galleria de Milan, le calendrier explore et c\u00e9l\u00e8bre les recettes qui ont r\u00e9sist\u00e9 \u00e0 l\u2019\u00e9preuve du temps et sont toujours appr\u00e9ci\u00e9es dans le monde moderne d\u2019aujourd\u2019hui.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d81b79de02fe9d2073c9054c8d9807a3\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019attente<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-11035bfb46d486bdc2eb31770dd8c9a7\">Pour la nouvelle campagne Campari, Joel Schumacher s\u2019est inspir\u00e9 de l\u2019adage \u00ab l\u2019attente d\u2019un plaisir est un plaisir en soi \u00bb du philosophe allemand Lessing. Cela a donn\u00e9 naissance \u00e0 un court-m\u00e9trage baroque et onirique dans lequel l\u2019attente d\u2019une soir\u00e9e sp\u00e9ciale se d\u00e9roule au fil du rituel de l\u2019aperitivo Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-5e7acc172feefd7c865e9a8d7e31b33b\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Pas de Negroni sans Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-8173a7369479c8e67855016704dee694\">La collection d\u2019\u00e9tiquettes artistiques c\u00e9l\u00e8bre Campari comme le c\u0153ur rouge du Negroni dans une \u00e9dition limit\u00e9e. Le design simple mais accrocheur des \u00e9tiquettes c\u00e9l\u00e8bre les caract\u00e9ristiques de Campari et du cocktail classique, cr\u00e9\u00e9 par hasard \u00e0 Florence en 1919 par le comte Camillo Negroni, au c\u0153ur duquel on retrouve le Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b0423e\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-11622\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2016-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2016-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-a1585096252af9c1b00f5d968dcf705b\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le calendrier doux-amer<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4c6ae25a28c50ad0dcacfc24f8c93e24\">Inspir\u00e9 par l\u2019iconographie instantan\u00e9ment reconnaissable \u00e0 toute \u00e9lection, le calendrier Campari 2016 utilise ce th\u00e8me classique comme une m\u00e9taphore de la dualit\u00e9 de deux camps oppos\u00e9s. Le go\u00fbt unique de Campari \u00e9tant l\u2019incarnation de la dualit\u00e9, le calendrier interroge les gens sur l\u2019aspect de l\u2019ap\u00e9ritif auquel ils s\u2019identifient le plus : Amer ou sucr\u00e9. Kate Hudson incarne et personnifie les deux \u00e2mes de Campari, jouant le r\u00f4le de deux candidats diff\u00e9rents : l\u2019un promouvant l\u2019amertume captivante et l\u2019autre soutenant une douceur plus subtile et intrigante.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b0ea43af936ff35ae5f572c80f06776\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campagne Cr\u00e9ation<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-b4a13b3e86e8be1f5b783a71ca3ef220\">Le c\u00e9l\u00e8bre r\u00e9alisateur et laur\u00e9at d\u2019un Oscar Paolo Sorrentino raconte le Red Passion. Pour la nouvelle campagne, Sorrentino revisite la m\u00e9taphore de la Cr\u00e9ation dans un film qui exprime l\u2019essence m\u00eame de la marque, puisque \u00ab Rien ne peut \u00eatre cr\u00e9\u00e9 sans Passion \u00bb.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-fb6a2c\">\n<picture>\n<img width=\"1024\" height=\"768\" class=\"wp-image-11623\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2017-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-300x225.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2017-min-768x576.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tueur en rouge<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-15380888cba31cddd749df4c751e1805\">Paolo Sorrentino, laur\u00e9at d\u2019un Oscar, \u00e9crit et r\u00e9alise un film noir intriguant avec Clive Owen en vedette. Incarnant le barman Floyd, Clive Owen raconte l\u2019histoire du cocktail Tueur en rouge. Inauguration du filme Red Diaries, l\u2019\u00e9volution cin\u00e9matographique du calendrier Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7d3466\">\n<picture>\n<img width=\"1024\" height=\"576\" class=\"wp-image-11624\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2018-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-300x169.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2018-min-768x432.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-de54d62312a282ec4b5e85599dfd526a\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">La l\u00e9gende de la main rouge<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-3a8b2eac398aeb999c5bb5f2335f5fa4\">Red Diaries de Campari se poursuit : la marque a choisi Stefano Sollima pour exprimer l\u2019id\u00e9e que chaque cocktail cache une histoire. Une poursuite sans fin, une identit\u00e9 cach\u00e9e et un myst\u00e9rieux gant rouge sont les ingr\u00e9dients de \u00ab La l\u00e9gende de la main rouge \u00bb.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-7ab89a\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/02\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-300x211.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2019-min-768x539.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entrer dans le Rouge<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4e00187422275d9b8259f9b8252ea024\">Le court-m\u00e9trage 2019 de Campari Red Diaries, r\u00e9alis\u00e9 par Matteo Garrone, suit l\u2019intrigante Ana de Armas alors que sa curiosit\u00e9 l\u2019incite \u00e0 entamer un voyage de d\u00e9couverte, men\u00e9e par sa Passion Rouge.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-344155\">\n<picture>\n<img width=\"1024\" height=\"719\" class=\"wp-image-882\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2019-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\">\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6f45e089f6e4dda0c24d27be2eaef431\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">100 ans du Negroni<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e8a9db86c55c594bad37b978f1f702a1\">Campari, le c\u0153ur rouge du Negroni, c\u00e9l\u00e8bre le cocktail classique n\u00e9 \u00e0 Florence en 1919 et nomm\u00e9 d\u2019apr\u00e8s son cr\u00e9ateur, le comte Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a76a66\">\n<picture>\n<img width=\"1024\" height=\"766\" class=\"wp-image-11626\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/11\/2026\/06\/campari-history-2020-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min-300x224.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/7\/2026\/06\/campari-history-2020-min-768x575.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-4c54224eb36a8b05b00f3fbe1168155f\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fellini Forward<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f24662b55a4740b767aa171f9d60189e\">Campari lance Red Diaries 2021 : un projet pionnier en hommage au regrett\u00e9 Federico Fellini, nomm\u00e9 Fellini Forward (Fellini \u00e0 l\u2019honneur). Gr\u00e2ce aux techniques de l\u2019intelligence artificielle, il explore le g\u00e9nie cr\u00e9atif de l\u2019un des plus grands cin\u00e9astes de tous les temps pour cr\u00e9er un court-m\u00e9trage unique en son genre. Un documentaire pr\u00e9sente l\u2019ensemble du projet, couvrant le processus du d\u00e9but \u00e0 la fin et explorant l\u2019avenir du cin\u00e9ma et la collaboration cr\u00e9ative entre l\u2019homme et la machine.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<style>\n\/* PREVIEW: wdf\/timeline mobile content-track + wrapper overflow fix (clipped year\/title) *\/\n@media (max-width:1023px){\n  .timeline-item__constrained{ grid-template-columns:14px minmax(0,1fr) !important; }\n  .timeline-item__content-wrapper,\n  .wp-block-wdf-timeline-content-area{ width:auto !important; max-width:100% !important; min-width:0 !important; }\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"","_wdf_seo_meta_title":"L'Histoire de Campari %sep% %sitetitle%","_wdf_seo_meta_description":"","wdf_c2b_selected_product":"","footnotes":""},"class_list":["post-11776","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.campari.com\/fr-be\/wp-json\/wp\/v2\/pages\/11776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.campari.com\/fr-be\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.campari.com\/fr-be\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/fr-be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/fr-be\/wp-json\/wp\/v2\/comments?post=11776"}],"version-history":[{"count":0,"href":"https:\/\/dev.campari.com\/fr-be\/wp-json\/wp\/v2\/pages\/11776\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.campari.com\/fr-be\/wp-json\/wp\/v2\/media?parent=11776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}