{"id":73,"date":"2026-07-28T09:31:44","date_gmt":"2026-07-28T09:31:44","guid":{"rendered":"https:\/\/dev.campari.com\/it-it\/?page_id=73"},"modified":"2026-07-28T09:31:44","modified_gmt":"2026-07-28T09:31:44","slug":"la-nostra-storia","status":"publish","type":"page","link":"https:\/\/dev.campari.com\/it-it\/la-nostra-storia\/","title":{"rendered":"La nostra storia"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\">\n<div class=\"wp-block-cover alignfull hero-fluid\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" class=\"wp-block-cover__image-background size-full wp-image-105\" alt=\"\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/page-bg-history-hero-min.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min.jpg 1920w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-300x169.jpg 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1024x577.jpg 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-768x432.jpg 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/page-bg-history-hero-min-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-900-background-color has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group w-100 has-global-padding is-layout-constrained wp-container-core-group-is-layout-12243e0f wp-block-group-is-layout-constrained\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6363bf74 wp-block-group-is-layout-flex wdfres-core-group-927648\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-heading-font-family has-h-1-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:0.1em;line-height:1.25\">La nostra <br><mark class=\"has-inline-color has-secondary-300-color\">storia<\/mark><\/h1>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:10px;margin-bottom:10px\"\/>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-primary-600-background-color has-text-color has-background has-link-color wp-elements-9ba4924a485789eae79be581ddbaf256 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--25);padding-bottom:var(--wp--preset--spacing--25)\"><nav class=\"wp-block-wdf-breadcrumbs wp-elements-beff3ff46a67e05d9c3268fbd9b38e62 alignwide has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-757129 has-font-size has-padding has-margin\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/dev.campari.com\/it-it\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-1aa8cf\" data-name=\"wdfbb\/timeline\" data-gtma-init=\"wdfbb\/timeline\">\n<div class=\"wp-block-wdf-timeline alignwide timeline-wrapper  show-dot-titles vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1860<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f62219\">\n<picture>\n<img width=\"1024\" height=\"618\" class=\"wp-image-679\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1860-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-300x181.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1860-min-768x464.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-1a68444a7371071611d3f368986b8ccc\">1860<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le origini<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c99048ec780c90c2df52232bc831661b\">Guidato dalla sua Red Passion, nel 1860 Gaspare Campari inventa un miscela cos\u00ec distintiva e rivoluzionaria che da allora, ancora oggi, non \u00e8 mai stata alterata come composizione e ricetta.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fa011eed22677519136703353238dddc\">La creativit\u00e0 e la passione di Gaspare Campari e di suo figlio Davide sono talmente forti che il loro genio vive ancora oggi attraverso il brand, all\u2019inconfondibile liquido rosso rubino, e a tutti coloro che sono guidati dalla Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1867<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-150e5a\">\n<picture>\n<img width=\"1024\" height=\"748\" class=\"wp-image-9250\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min-300x219.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-1867-min-768x561.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-2627ca1b93269d07a455928b062cd801\">1867<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">UN LUOGO ICONICO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-fc132ec3745c3ded001860e4aa49e7b5\">La Red Passion continua a ispirare il suo fondatore rendendo Campari sempre pi\u00f9 grande. \u00c8 cos\u00ec che Gaspare sceglie un caratteristico locale della nuova Galleria Vittorio Emanuele II, l\u2019epicentro culturale di Milano, come punto di riferimento della sua attivit\u00e0. Il bar, che affaccia luminoso sull\u2019iconica Piazza Duomo, viene chiamato Caff\u00e8 Campari.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-e13f08ed596e34197adced584fa62e61\">Qui nasce, il 17 novembre 1867, Davide Campari, erede dell\u2019azienda.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1904-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1904<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-34f39d\">\n<picture>\n<img width=\"1024\" height=\"741\" class=\"wp-image-847\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1904-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min-300x217.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1904-min-768x556.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8cc596a868926ebd94e5c0304b512a02\">1904<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La crescita<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7fbfb3062ad50c926b0aa7a9a173bfa6\">Il successo di Campari ha presto superato i confini del Caff\u00e8 Campari. La sua popolarit\u00e0 diventa internazionale, e per soddisfare la domanda in continua crescita del prodotto, nel 1904 Campari apre lo stabilimento di Sesto San Giovanni, oggi sede del Gruppo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-308cd36bfd58409703fd2ee1930d7fc6\">Ispirato dalla Red Passion, Davide decide di portare Campari in tutto il mondo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5c97dbe62b7a571780fd9d28ab4a1798\">Figura 3.2: fotografia della storica fabbrica Campari, 1906 circa.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1915<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-b57b65\">\n<picture>\n<img width=\"1024\" height=\"831\" class=\"wp-image-851\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1915-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-300x243.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1915-min-768x623.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b544b22e0b8fd9b1c25d4dc9fe68465\">1915<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CAMPARINO IN GALLERIA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-235f9a9cfae99be95928fc593ff5f276\">In omaggio al Caff\u00e8 Campari di suo padre, Davide apre le porte del Camparino in Galleria. Rivoluzionando il modo di gustare il Bitter e facendo conoscere la Red Passion a tutti gli avventori meneghini, Davide Campari introduce l\u2019aperitivo, ancora oggi un momento di socialit\u00e0 tutto italiano.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ffbcc1aa0b84cf594aaa6c3d9c267cda\">Figura: fotografia del Camparino in Galleria, 1925<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1920<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-427ef5\">\n<picture>\n<img width=\"700\" height=\"1024\" class=\"wp-image-854\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1920-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min.webp 700w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1920-min-205x300.webp 205w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-ad4f82660bb79558d58145ef3b5858a5\">1920<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IL CUORE ROSSO E IL LEGAME CON L\u2019ARTE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e033cfe9e99c94b83b70e3d927ad8941\">\u00c8 l\u2019inizio di una nuova era. Vengono inventati l\u2019Americano e il Negroni: al centro la Red Passion che ha sempre ispirato il brand. Entrambi i cocktail sono menzionati nella lista delle bevande ufficiali IBA, nella categoria The Unforgettable. Allo stesso tempo, molti grandi artisti dell\u2019epoca iniziano a collaborare con Campari, segnando l\u2019inizio del legame del marchio con il mondo dell\u2019arte. Per esempio, Leonetto Cappiello ha disegnato l\u2019iconico Spiritello avvolto in una buccia d\u2019arancia.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1930<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-d79f7a\">\n<picture>\n<img width=\"889\" height=\"1024\" class=\"wp-image-855\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1930-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min.webp 889w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-260x300.webp 260w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1930-min-768x885.webp 768w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-1d598e16b297f0835bd2f3679fd13690\">1930<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">IL MANIFESTO FUTURISTA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-80b4ab75d9dd7d467dc89bf3d365131b\">Fin dall\u2019inizio, Campari vuole superare i confini della creativit\u00e0 e spingersi sempre oltre: volont\u00e0 evidente nell\u2019indimenticabile manifesto che ha reso il brand quello che \u00e8 oggi. Man mano che l\u2019arte diventa pi\u00f9 geometrica e dinamica, Campari abbraccia la Red Passion di Depero fatta di disegni meccanici e forme organiche, arrivando ad un punto di svolta d\u2019avanguardia per la comunicazione del marchio.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-4e21f37e561b9753649e47d7e5f04dbe\">Figura 6: Fortunato Depero, 1928<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1940<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-cbbf48\">\n<picture>\n<img width=\"711\" height=\"1024\" class=\"wp-image-856\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1948-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min.webp 711w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1948-min-208x300.webp 208w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d6f77b08d18f5918f9620ed628248a44\">1940<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LA RINASCITA<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-16324fce4b71dee67b246d2e2357fbaf\">L\u2019Europa riparte dopo un difficile periodo di conflitti. Alla fine degli anni Quaranta, dopo una pausa forzata dovuta alla guerra, il brand collabora con l\u2019artista d\u2019avanguardia Carlo Fisanotti per una nuova campagna pubblicitaria. L\u2019innegabile Red Passion che ispira il progetto lo rende un indiscutibile successo.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c0a7932ae008d23f3b5e0efa400949ca\">Aperitivo Campari di Carlo Fisanotti, 1948<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1950<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a0d4f5\">\n<picture>\n<img width=\"691\" height=\"1024\" class=\"wp-image-857\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1950-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min.webp 691w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1950-min-202x300.webp 202w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-feb2c94c35986a500a6fe8fc36c7a4ec\">1950<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">IL MONDO DELLO SPORT<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-6da12708f25a607cbab9bf977ef2a06d\">Artisti come Felice Mosca, Attilio Rossi e Giovanni Mingozzi si ispirano al mondo dello sport per realizzare i manifesti Campari. Ma la Red Passion resta sempre la vera protagonista.<\/p>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-9a8fb67c51562a404ff27e12a4e6c51d\">The Aperitivo Olympics di Nino Nanni, 1960<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1960<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8c5c86\">\n<picture>\n<img width=\"1072\" height=\"802\" class=\"wp-image-858\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1960-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min.webp 1072w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-300x224.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-1024x766.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1960-min-768x575.webp 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b173aec8706e1fd38be9ee156d3c59fe\">1960<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LA RED PASSION UNDERGROUND<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-409e0e9745fcc7e590d075da1a13a7d5\">Un\u2019ulteriore consacrazione del legame gi\u00e0 saldo tra Campari e il mondo dell\u2019arte \u00e8 stata la scelta da parte del brand di affidare a Bruno Munari il redesign del logo aziendale. Commissione fatta in occasione dell\u2019apertura della prima linea metropolitana di Milano, la \u201clinea rossa\u201d, che collega l\u2019iconica Piazza Duomo alla sede Campari di Sesto San Giovanni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1970-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1970<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e81977\">\n<picture>\n<img width=\"774\" height=\"1024\" class=\"wp-image-859\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1970-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min.webp 774w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min-227x300.webp 227w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1970-min-768x1016.webp 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6c01eb6b415e8978b38caf785d29fcb3\">1970<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LA CULTURA URBANA DI MARANGOLO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-9a68ae6f378c35966a5ec14fa9deafd4\">Fu l\u2019illustratore Franz Marangolo che, negli anni \u201960 e \u201970, disegn\u00f2 gli ultimi poster per Campari prima che la fotografia diventasse il supporto principale della pubblicit\u00e0. I protagonisti delle opere di Marangolo ricordavano gli attori e le attrici dell\u2019epoca, come Audrey Hepburn e Gregory Peck. Le sue illustrazioni descrivono lo stile di vita urbano moderno, il trambusto e il tempo libero.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-e75414\">\n<picture>\n<img width=\"717\" height=\"1024\" class=\"wp-image-860\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1980-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min.webp 717w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-1-min-210x300.webp 210w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9becf95fb6038ba5c81eb172b345650d\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LE STAR E CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-09e3496329deb11c5ca6f71843bd06f2\">Ha inizio la collaborazione con star del cinema e celebri registi. Un legame sancito iconicamente nel 1984, quando Federico Fellini firma il primo spot del brand per il mercato italiano.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4e6118d510f1e1a7f2cdf2eae19ca584\">Una favour moderna di Federico Fellini, 1984<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1980-2-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1980<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-0b41f4\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-861\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1980-2-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1980-2-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-912332fa56e79044d97f6ad715a7fff3\">1980<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">UNO STILE DI VITA UNICO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-39fb493d5735372cfec5ce673778299b\">Durante gli anni \u201880, periodo di grande crescita economica e culturale, Campari era la stella delle occasioni di consumo pi\u00f9 esclusive e distintive, in particolare dell\u2019 \u201caperitivo milanese\u201d, momento esclusivo in cui le persone andavano per affermare il proprio status sociale ed essere notati.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1987<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-53aa58\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-862\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1987-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1987-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-635c4201e54f3348a24ad05174fed3f0\">1987<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campari &#8211; \u201cIt\u2019s Fantasy\u201d<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1e5a707411e31e86f922e4a65bfabd0c\">Kelly Le Brock, la fantastica \u201cDonna in Rosso\u201d, diventa la nuova testimonial del brand, protagonista di \u201cCampari \u2013 It\u2019s Fantasy\u201d, spot diretto da Franco Scepi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-0544cb2e110f2e0324d11a0f2570d52e\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari, Red Passion<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-05c2afccfef6930ecb91b52d10011e7c\">Campari lancia la campagna pubblicitaria \u201cRed Passion\u201d, basata sui quattro valori fondamentali del brand: passione, approccio cosmopolita, unicit\u00e0 e prestigio.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">1990<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-37392a\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-863\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-1990-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-1990-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e8687735a9525dd0a83665fdb1c4b843\">1990<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Il Graffio&#8221; di Tarsem<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e797b72c7972df3c345d62af16ab1388\">Alla fine degli anni \u201990, Campari lancia una nuova partnership con il famoso regista indiano Tarsem che dirige l\u2019eccezionale spot \u201cIl Graffio\u201d, il primo commercial che affronta il tema del lesbismo in Italia ed un vero gioiello della pubblicit\u00e0.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2001<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-fa9db8\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-9251\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2001-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f7cab6d530e272972ed39b6cc0826940\">2001<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LA NASCITA DEL CALENDARIO CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-657f134faf4e27996e60dd6c9a38b882\">Viene pubblicata la prima edizione del calendario Campari con Realitza Baleva. Fotografia di Andrea Varani<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2007<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-8c1894\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-865\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2007-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2007-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-9620df151983a9dc1ab59166c52ef52e\">2007<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HOTEL CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7052650fb210b228dd1c3009430b919d\">In occasione del primo spot TV mondiale del brand, Matthew Rolston dirige Salma Hayek nello spot \u201cLe Connaisseur\u201d, ambientato in un immaginario Hotel Campari. Salma Hayek \u00e8 anche la protagonista del Calendario Campari 2006, a cura di Mario Testino.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2008<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-f126e2\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-866\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2008-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2008-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-7c6daacd748937d11b6349cc4ffa525f\">2008<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Tales<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-40eccac5f0cd8ec9374aba123b6a878e\">La splendida Eva Mendes, fotografata da Marino Parisotto, interpreta dodici racconti glamour e patinati con seducente bellezza per il Calendario Campari 2008, \u201cCampari Tales\u201d appunto.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2009<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-4a1d75\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-867\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2009-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2009-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-8f3532fb2327233e31d4780f1bebe82b\">2009<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Club Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-072432f0bd3405e53f9bfcee842dec82\">Jean Paul Goude, il celebre designer francese, fotografo e regista di spot televisivi, prende la trama di Hotel Campari e la trasforma in Club Campari, il luogo in cui tutto \u00e8 possibile. Protagonista dello spot e delle dodici foto del calendario Campari 2009, a cura ancora una volta di Mario, \u00e8 Jessica Alba.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-935b09\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-868\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-1-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-1-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">Campari Milano<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-ffd8837e10e7e7a7cd8e80625c60078a\">Siamo a Milano, sul tram numero 609: in ogni scatto la citt\u00e0 si rivela poco a poco, mentre si riesce a percepire la Red Passion di Simone Nervi, giovane fotografo che ha curato il Calendario Campari, e di Olga Kurylenko, la protagonista dell\u2019edizione 2010.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-6fa900\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-869\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-2-150-anniversary-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IL 150\u00b0 ANNIVERSARIO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-20ebe0c7fc546cd604467c0b85044d9d\">Campari celebra 150 anni di Red Passion. Dal 1860, l\u2019iconico Bitter viene degustato e apprezzato in tutto il mondo, liscio o come ingrediente cardine di numerosi cocktail. \u00c8 un simbolo indistinguibile dello stile di vita italiano ed \u00e8 l\u2019espressione pi\u00f9 pura della Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-50dda0\">\n<picture>\n<img width=\"1024\" height=\"1024\" class=\"wp-image-870\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2010-3-art-label-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-300x300.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-150x150.webp 150w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2010-3-art-label-min-768x768.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-d318294a8a90e8b167ec37e0ae513500\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">La collezione limitata &#8220;Campari art label&#8221;<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-5277fed461fd482d4f490bdf4c37fc7f\">Il famoso collettivo d\u2019arte AVAF (Assume Vivid Astro Focus) e gli artisti internazionali Vanessa Beecroft, Romero Britto, Ugo Nespolo, Francesca Valan e Tobias Rehberger celebrano i 150 anni di Campari con la creazione di tre etichette celebrative in edizione limitata: le Campari Art Label. Una tradizione che segna la liason tra marca, prodotto e arte, e che, da questo momento, viene replicata ogni anno.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2010<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-92e5ec\">\n<picture>\n<img width=\"1024\" height=\"683\" class=\"wp-image-9252\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min-300x200.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/campari-history-2010-4-galleria-campari-min-768x512.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-b2d819f07a28bf1a34fa7bc0db80ae75\">2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Galleria Campari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c84d038f707971a833b5c7adb62f824b\">Inaugurata la nuova Galleria Campari, uno spazio che diventa il simbolo del profondo legame tra Campari e il mondo dell\u2019arte. Un\u2019esperienza che fa toccare con mano la vera Red Passion.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-972cbc1c76ea59bee3b24b2ed6f615ad\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">L&#8217;attesa<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-909f4cc9f3cd7145df06377cfd05cff8\">Per la nuova campagna di comunicazione Campari, Joel Schumacher si ispira al concetto \u201cL\u2019attesa del piacere \u00e8 essa stessa piacere\u201d, espresso dal filosofo tedesco Lessing. Il risultato \u00e8 un film onirico e barocco, in cui l\u2019attesa di una serata speciale si accompagna al rito dell\u2019aperitivo con Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2011<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-781a1f\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-874\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2011-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2011-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d8c48a02f72008244181164973a6323f\">2011<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The red affair<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a6a8779f3b5f6e988066e0126cf3ed5e\">Il Calendario 2011, a cura del fotografo Michel Comte, racconta l\u2019intrigante storia di un carismatico esperto d\u2019arte, interpretato da Benicio Del Toro, che riceve un messaggio misterioso. II protagonista viene catapultato in un\u2019affascinante avventura che lo porta a scoprire un\u2019organizzazione illegale di mercanti d\u2019arte e a salvare una donna. The Red Affair cerca di catturare il pubblico attraverso una storia cinematografica coinvolgente e intrigante raccontata attraverso una serie di fotografie<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2012<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-aed35c\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-875\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2012-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2012-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-f2d1a249c0808680428c340465b05e64\">2012<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">\u00c8 LA FINE DEL MONDO, BABY!<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-1c6398d64c233e7274d699f5bcb2a11b\">Il Calendario Campari 2012 trae ispirazione dal clamore innescato dalla previsione del popolo Maya: il mondo finir\u00e0 nel 2012. Gli scatti, di grande effetto visivo, mostrano l\u2019ossimoro tra l\u2019immaginario cupo e devastante della fine del mondo e gli sguardi energici e positivi della protagonista, Mila Jovovich, che vengono catturati dalla fotocamera di Dimitri Danilo.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2013<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-beac5d\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-876\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2013-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2013-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-042e318c0e335be0d9a0ec8169e44a1d\">2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kiss superstition goodbye<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3f0fb37b84b53a8b6aa73b6cfeb58e1a\">Nessun numero al mondo ha un significato pi\u00f9 magico ed enigmatico del numero 13. Protagonista del Calendario Campari 2013, l\u2019iconica Penelope Cruz, che conduce il pubblico in un viaggio mozzafiato. 13 scatti vividi che mostrano intriganti e mistiche superstizioni, come gatti neri, specchi rotti, camminare sotto le scale e sulle crepe. Il Calendario coglie questa opportunit\u00e0 per infondere fiducia nelle persone di tutto il mondo perch\u00e9, per superare qualsiasi superstizione, bisogna innanzitutto credere in se stessi.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2014<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-454670\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-877\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2014-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2014-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-242563b6d9c8c9ab245ff3234507c8a4\">2014<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">LA CELEBRAZIONE DEL MONDO<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-73cbc88436a824debd15b0acef23e3b8\">Celebrare il 2014 con Campari significava godersi 12 mesi fotografati da Koto Bolofo, scoprire le passioni e gli stili di tutto il mondo attraverso le festivit\u00e0 pi\u00f9 intriganti del pianeta e insieme alla splendida Uma Thurman. Dal Festival della Primavera a Pechino, la pi\u00f9 grande ricorrenza in Cina, ad Hanami in Giappone, durante la quale la gente si gode i bellissimi fiori di ciliegio della primavera. Il Calendario Campari 2014 offre una finestra sul mondo e invita il pubblico a scoprirlo, mese dopo mese.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2015<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-619fa0\">\n<picture>\n<img width=\"767\" height=\"1024\" class=\"wp-image-878\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/02\/campari-history-2015-min.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min.webp 767w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/02\/campari-history-2015-min-225x300.webp 225w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-d81b79de02fe9d2073c9054c8d9807a3\">2015<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mixology mythology<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2b6278a81920bd894c981e6caa57a7c8\">Il Calendario Campari 2015 ritrae gli aneddoti, i racconti e le curiosit\u00e0 pi\u00f9 belli e poco conosciuti, che si celano dietro ogni iconica ricetta di Campari.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1a0dd2ef2c5f91604d992b54cc07ec41\">Dal classico Negroni, creato dal conte Camillo Negroni nel 1919, all\u2019Americano nel 1933, fino alla creazione del Campari Seltz, la bevanda pi\u00f9 popolare del Camparino in Galleria di Milano: il Calendario esplora e celebra le ricette che hanno resistito alla prova del tempo e sono ancora oggi adorate nel mondo moderno. Protagonista di ogni onirico scatto una misteriosa Eva Green.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-5e7acc172feefd7c865e9a8d7e31b33b\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">NO NEGRONI WITHOUT CAMPARI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-d9c406268b06de3daf469e5b964bd21a\">Protagonista dell\u2019Art Label Collection 2016 \u00e8 il cocktail Negroni, elemento cardine del redesign, semplice ma accattivante, delle etichette su ogni bottiglia di Campari. Un omaggio, ancora una volta alla Red Passion e, in particolare, a quella del conte Camillo Negroni, che nel 1919 ebbe la genialit\u00e0 di inventare questo cocktail immortale.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/the-bittersweet-calendar-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2016<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-a1e2ef\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9288\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/the-bittersweet-calendar-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/the-bittersweet-calendar-campari.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/the-bittersweet-calendar-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-a1585096252af9c1b00f5d968dcf705b\">2016<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The bittersweet calendar<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-643ef2b5c33fa26d3d8077a7771ab8ba\">Ispirato all\u2019iconografia immediatamente riconoscibile della propaganda politica e, in particolare, della sfera elettorale, il Calendario Campari 2016 usa la metafora della dualit\u00e0 tra fronti opposti. Il gusto unico di Campari \u00e8 l\u2019espressione stessa del binomio, ecco che il Calendario chiede alle persone con quale aspetto del classico ap\u00e9ritif si identificano di pi\u00f9: bitter o dolce? Kate Hudson incarna e personifica le due anime di Campari, interpretando i ruoli di due diversi candidati: uno che promuove l\u2019amarezza accattivante e l\u2019altro che sostiene una dolcezza pi\u00f9 sottile e intrigante.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-9b0ea43af936ff35ae5f572c80f06776\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">CAMPAIGN CREATION<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-de8fd53e92f24952d5ce5a1e9ed08dc5\">Il celebre regista premio Oscar Paolo Sorrentino racconta la Red Passion. Per la nuova campagna, Sorrentino rivisita la metafora della Creazione in uno short-movie che esprime l\u2019essenza stessa del brand: \u201cnulla pu\u00f2 essere creato senza Passione\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/killer-in-red-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2017<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-321ee6\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9275\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/killer-in-red-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/killer-in-red-campari.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/killer-in-red-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e14b8a071708ce02fff8d01d7a7b1bc2\">2017<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KILLER IN RED<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-bef8285c3f2a26c1507044dab3e4cd9b\">Il premio Oscar Paolo Sorrentino scrive e dirige un intrigante noir con protagonista Clive Owen che, nel ruolo del barista Floyd, racconta la storia del Killer in Red cocktail. Il film inaugura la serie Red Diaries, nonch\u00e9 l\u2019evoluzione cinematografica del Calendario Campari.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/legend-of-red-hand-2.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2018<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-c700db\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9276\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/legend-of-red-hand-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/legend-of-red-hand-2.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/legend-of-red-hand-2-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-de54d62312a282ec4b5e85599dfd526a\">2018<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">THE LEGEND OF RED HAND<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-09b24545286157e67668a05a337f932e\">Prosegue Campari Red Diaries e il brand sceglie Stefano Sollima per raccontare la storia che c\u2019\u00e8 dietro l\u2019intuizione di ogni cocktail. Un inseguimento senza fine, un\u2019identit\u00e0 nascosta e un misterioso guanto rosso sono stati gli ingredienti di \u201cThe Legend of Red Hand\u201d.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/entering-red-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-70b0cf\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9267\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/entering-red-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/entering-red-campari.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/entering-red-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-e56a32ea7df16f119b303f7ffd650867\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ENTERING RED<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-890ba7313e3d37cdbe5e5bb43507b392\">Il cortometraggio Campari Red Diaries 2019, diretto da Matteo Garrone, segue l\u2019intrigante Ana de Armas che si lascia quidare dalla Red Passion e intraprende un viaggio pieno di scoperte.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2019<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-6bb905\">\n<picture>\n<img width=\"1117\" height=\"834\" class=\"wp-image-9242\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2.webp 1117w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2-300x224.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2-1024x765.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/100anni-negroni-campari-01-2-768x573.webp 768w\" sizes=\"auto, (max-width: 1117px) 100vw, 1117px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-300-color has-text-color has-link-color wp-elements-6f45e089f6e4dda0c24d27be2eaef431\">2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\">I 100 ANNI DEL NEGRONI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-a19249513d7e6656e0ba1ef5ccd0df47\">Campari celebra un secolo dalla nascita di uno dei suoi cocktail pi\u00f9 famosi: il Negroni. Un omaggio anche a colui che, lasciandosi ispirare dalla Red Passion, lo ha inventato a Firenze nel 1919: il conte Camillo Negroni.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item is-style-default\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/fellini-forward-campari.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-link-color\">2021<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-21628d\">\n<picture>\n<img width=\"536\" height=\"401\" class=\"wp-image-9269\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/fellini-forward-campari.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/fellini-forward-campari.webp 536w, https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/06\/fellini-forward-campari-300x224.webp 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<p class=\"has-secondary-300-color has-text-color has-link-color wp-elements-4c54224eb36a8b05b00f3fbe1168155f\">2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FELLINI FORWARD<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7912d4c45c0ebf85e1dd20ff20f52f3e\">Campari lancia Fellini Forward: un progetto pionieristico che omaggia l\u2019arte visionaria di Federico Fellini. Utilizzando tecniche di intelligenza artificiale, Fellini Forward esplora il genio creativo di uno dei pi\u00f9 grandi registi di tutti i tempi per creare un cortometraggio unico nel suo genere. Un documentario, poi, mostra il progetto completo, dall\u2019ideazione alla concretizzazione di ogni elemento, e si interroga sul futuro del cinema e della collaborazione creativa uomo vs. macchina.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"","_wdf_seo_meta_title":"La Nostra Storia %sep% %sitetitle%","_wdf_seo_meta_description":"","wdf_c2b_selected_product":"","footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":101,"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/pages\/73\/revisions"}],"predecessor-version":[{"id":9442,"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/pages\/73\/revisions\/9442"}],"wp:attachment":[{"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/media?parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}