{"id":971,"date":"2026-02-27T10:51:21","date_gmt":"2026-02-27T10:51:21","guid":{"rendered":"https:\/\/dev.campari.com\/it-it\/?page_id=971"},"modified":"2026-04-15T09:32:18","modified_gmt":"2026-04-15T09:32:18","slug":"red-passion","status":"publish","type":"page","link":"https:\/\/dev.campari.com\/it-it\/red-passion\/","title":{"rendered":"RED PASSION"},"content":{"rendered":"<div class=\"wp-block-group alignfull img-scale block-img-zoom-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wdfres-core-group-07c8e6\" data-name=\"wdfbb\/hero\" data-gtma-init=\"wdfbb\/hero\"><div class=\"wp-block-cover alignfull hero-fluid is-style-container-full has-background-dim wdfres-cover-b85f40\">\n<picture>\n<source srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/01\/hero-negroni_opti-1.webp\" media=\"(min-width: 1024px)\">\n<img width=\"1920\" height=\"1440\" class=\"wp-block-cover__image-background wp-image-15\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/01\/hero-negroni_opti-1.webp\" alt=\"\" decoding=\"async\" loading=\"eager\" srcset=\"https:\/\/dev.campari.com\/it-it\/wp-content\/uploads\/sites\/4\/2026\/01\/hero-negroni_opti-1.webp 1920w, https:\/\/dev.campari.com\/it-it\/wp-content\/uploads\/sites\/4\/2026\/01\/hero-negroni_opti-1-300x225.webp 300w, https:\/\/dev.campari.com\/it-it\/wp-content\/uploads\/sites\/4\/2026\/01\/hero-negroni_opti-1-1024x768.webp 1024w, https:\/\/dev.campari.com\/it-it\/wp-content\/uploads\/sites\/4\/2026\/01\/hero-negroni_opti-1-768x576.webp 768w, https:\/\/dev.campari.com\/it-it\/wp-content\/uploads\/sites\/4\/2026\/01\/hero-negroni_opti-1-1536x1152.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n<\/picture><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span>\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wdfres-core-group-dd3f18\"><div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6363bf74 wp-block-group-is-layout-flex wdfres-core-group-5294e8\"><div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-ffce93fd wp-block-group-is-layout-constrained has-spacing wdfres-core-group-55a402\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-900-color has-text-color has-link-color has-h-1-font-size has-font-size wdfres-core-heading-071201\" ><mark class=\"has-inline-color has-secondary-300-color\">Explore the world of<\/mark> Campari Red Passion<\/h1>\n\n<p class=\"has-white-color has-text-color has-link-color has-spacing wdfres-core-paragraph-8d6bbd has-font-size has-padding\" >Begin your journey.<\/p>\n<\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-padding has-spacing wdfres-core-group-d31608\"><picture>\n<source srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/03\/red-passion-bg-lines-min-1.webp\" media=\"(min-width: 1024px)\">\n<img width=\"1920\" height=\"1080\" class=\"wp-block-group__background-image wp-image-2489\" src=\"https:\/\/dev.campari.com\/wp-content\/uploads\/sites\/4\/2026\/03\/red-passion-bg-lines-min-1.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/03\/red-passion-bg-lines-min-1.webp 1920w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/03\/red-passion-bg-lines-min-1-300x169.webp 300w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/03\/red-passion-bg-lines-min-1-1024x576.webp 1024w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/03\/red-passion-bg-lines-min-1-768x432.webp 768w, https:\/\/dev.campari.com\/wp-content\/uploads\/2026\/03\/red-passion-bg-lines-min-1-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n<\/picture><nav class=\"wp-block-wdf-breadcrumbs has-text-color has-white-color has-spacing wdfres-wdf-breadcrumbs-d7963b has-padding\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/dev.campari.com\/it-it\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-629b418a wp-block-group-is-layout-constrained has-padding has-spacing wdfres-core-group-e62380\">\n<h2 class=\"wp-block-heading has-text-align-center wdfres-core-heading-ef0d3d has-font-size\" >IT\u2019S THE DRIVE TO WRITE YOUR OWN STORY AND LEAD YOUR OWN NARRATIVE, THE INSPIRATION THAT ATTRACTS AND CHALLENGES US TO CREATE OUR OWN MASTERPIECES.<\/h2>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0a6d827 wp-block-group-is-layout-constrained has-margin has-spacing wdfres-core-group-aecd33\">\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background aligncenter has-white-color is-style-wide pt-0\" style=\"background-color:#a29d8e;color:#a29d8e\"\/>\n<\/div>\n<h2 class=\"wp-block-heading has-text-align-center has-spacing wdfres-core-heading-50cff6 has-font-size has-padding\" >Call it by name<\/h2>\n<div class=\"wp-block-group has-white-color has-text-color is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-e59e9ba1 wp-block-group-is-layout-flex has-padding has-spacing wdfres-core-group-797c0f\"><figure class=\"wp-block-image size-full is-resized wdfres-image-559546\">\n<picture>\n<source srcset=\"https:\/\/dev.campari.com\/it-it\/wp-content\/uploads\/sites\/4\/2026\/03\/logo-campari-red-passion-1.svg\" media=\"(min-width: 1024px)\">\n<img class=\"wp-image-1067\" src=\"https:\/\/dev.campari.com\/it-it\/wp-content\/uploads\/sites\/4\/2026\/03\/logo-campari-red-passion-1.svg\" alt=\"\" decoding=\"async\" loading=\"lazy\" data-wdf-anim-target=\"image\">\n<\/picture>\n<\/figure><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group alignfull has-primary-600-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-spacing wdfres-core-group-7955f8\"><div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex wdfres-core-group-1be211\">\n<h2 class=\"wp-block-heading has-text-align-center has-h-1-font-size has-font-size wdfres-core-heading-a30b65\" >The evolution of&nbsp;<mark class=\"has-inline-color has-secondary-300-color\">Red Passion<\/mark><\/h2>\n<div class=\"wp-block-group alignfull wdfbb-simple-text--side-title is-vertical is-nowrap is-layout-flex wp-container-core-group-is-layout-06048afb wp-block-group-is-layout-flex has-padding has-spacing wdfres-core-group-a99043\" data-name=\"wdfbb\/simple-text--side-title\" data-gtma-init=\"wdfbb\/simple-text--side-title\"><div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c8fd9674 wp-block-group-is-layout-grid has-padding has-spacing wdfres-core-group-aee3c9\"><div class=\"wp-block-group wp-container-content-72558541 is-layout-flow wp-container-core-group-is-layout-99b8126b wp-block-group-is-layout-flow has-padding has-spacing has-layout wdfres-core-group-9d16b1\"><\/div><div class=\"wp-block-group no-gap wp-container-content-72558541 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-48885e96 wp-block-group-is-layout-flex has-padding has-spacing has-layout wdfres-core-group-bdf22d\">\n<p class=\"has-secondary-300-color has-text-color has-heading-font-family has-spacing wdfres-core-paragraph-54e49d has-font-size has-margin\" >CHAPTER 01<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-left has-font-size has-spacing has-layout wdfres-core-heading-a1236a\" >LOVING PASSION<\/h3>\n\n<p class=\"has-spacing wdfres-core-paragraph-606072 has-font-size has-margin\" >It is the year 1901 when the Red Passion is born, told through the story of Dudovich\u2019s Couple at the Tabarin.<\/p>\n<\/div><\/div><\/div><div class=\"wp-block-group alignfull wdfbb-simple-text--side-title is-vertical is-layout-flex wp-container-core-group-is-layout-2d658585 wp-block-group-is-layout-flex has-padding has-spacing wdfres-core-group-fa8977\" data-name=\"wdfbb\/simple-text--side-title\" data-gtma-init=\"wdfbb\/simple-text--side-title\"><div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c8fd9674 wp-block-group-is-layout-grid has-padding has-spacing wdfres-core-group-aee3c9\"><div class=\"wp-block-group no-gap wp-container-content-1ed81c1b is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-48885e96 wp-block-group-is-layout-flex has-padding has-spacing has-layout wdfres-core-group-2351e2\">\n<p class=\"has-text-align-left has-secondary-300-color has-text-color has-heading-font-family has-spacing wdfres-core-paragraph-9b5a59 has-font-size has-margin\" >CHAPTER 02<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-left has-font-size has-spacing has-layout wdfres-core-heading-0b1672 has-margin\" >DARING PASSION<\/h3>\n\n<p class=\"has-spacing wdfres-core-paragraph-6aa45d has-font-size has-margin\" >Almost a century later, thanks to the visionary director Tarsem Singh, Red Passion becomes a story of challenge and inspiration, with Campari as the ultimate agent provocateur.<\/p>\n<\/div><div class=\"wp-block-group wp-container-content-72558541 is-layout-flow wp-container-core-group-is-layout-99b8126b wp-block-group-is-layout-flow has-padding has-spacing has-layout wdfres-core-group-9d16b1\"><\/div><\/div><\/div><div class=\"wp-block-group alignfull wdfbb-simple-text--side-title is-vertical is-layout-flex wp-container-core-group-is-layout-2d658585 wp-block-group-is-layout-flex has-padding has-spacing wdfres-core-group-119bb9\" data-name=\"wdfbb\/simple-text--side-title\" data-gtma-init=\"wdfbb\/simple-text--side-title\"><div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c8fd9674 wp-block-group-is-layout-grid has-padding has-spacing wdfres-core-group-aee3c9\"><div class=\"wp-block-group wp-container-content-72558541 is-layout-flow wp-container-core-group-is-layout-99b8126b wp-block-group-is-layout-flow has-padding has-spacing has-layout wdfres-core-group-9d16b1\"><\/div><div class=\"wp-block-group no-gap wp-container-content-1ed81c1b is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-48885e96 wp-block-group-is-layout-flex has-padding has-spacing has-layout wdfres-core-group-2351e2\">\n<p class=\"has-text-align-left has-secondary-300-color has-text-color has-heading-font-family has-spacing wdfres-core-paragraph-9b5a59 has-font-size has-margin\" >CHAPTER 03<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-left has-font-size has-spacing has-layout wdfres-core-heading-0b1672 has-margin\" >PASSION AS A CRESCENDO<\/h3>\n\n<p class=\"has-spacing wdfres-core-paragraph-6aa45d has-font-size has-margin\" >Not long afterwards, Red Passion transforms once more with L\u2019Attesa by Joel Schumacher. It becomes the catalyst of possibilities, the delicious feeling of anticipation before a moment of exquisite flavor.<\/p>\n<\/div><\/div><\/div><div class=\"wp-block-group alignfull wdfbb-simple-text--side-title is-vertical is-layout-flex wp-container-core-group-is-layout-2d658585 wp-block-group-is-layout-flex has-padding has-spacing wdfres-core-group-fa8977\" data-name=\"wdfbb\/simple-text--side-title\" data-gtma-init=\"wdfbb\/simple-text--side-title\"><div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c8fd9674 wp-block-group-is-layout-grid has-padding has-spacing wdfres-core-group-aee3c9\"><div class=\"wp-block-group no-gap wp-container-content-1ed81c1b is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-48885e96 wp-block-group-is-layout-flex has-padding has-spacing has-layout wdfres-core-group-2351e2\">\n<p class=\"has-text-align-left has-secondary-300-color has-text-color has-heading-font-family has-spacing wdfres-core-paragraph-9b5a59 has-font-size has-margin\" >CHAPTER 04<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-left has-font-size has-spacing has-layout wdfres-core-heading-0b1672 has-margin\" >INTRIGUING PASSION<\/h3>\n\n<p class=\"has-spacing wdfres-core-paragraph-6aa45d has-font-size has-margin\" >In 2017, Red Passion is ready to reachinew heights. Cinematic legends such as Sorrentino, Sollima and Garrone are inspired to create stories of mystery and sensuality, showing Campari as the guide on a journey into the unknown.<\/p>\n<\/div><div class=\"wp-block-group wp-container-content-72558541 is-layout-flow wp-container-core-group-is-layout-99b8126b wp-block-group-is-layout-flow has-padding has-spacing has-layout wdfres-core-group-9d16b1\"><\/div><\/div><\/div><div class=\"wp-block-group alignfull wdfbb-simple-text--side-title is-vertical is-layout-flex wp-container-core-group-is-layout-2d658585 wp-block-group-is-layout-flex has-padding has-spacing wdfres-core-group-fa8977\" data-name=\"wdfbb\/simple-text--side-title\" data-gtma-init=\"wdfbb\/simple-text--side-title\"><div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c8fd9674 wp-block-group-is-layout-grid has-padding has-spacing wdfres-core-group-aee3c9\"><div class=\"wp-block-group wp-container-content-72558541 is-layout-flow wp-container-core-group-is-layout-99b8126b wp-block-group-is-layout-flow has-padding has-spacing has-layout wdfres-core-group-9d16b1\"><\/div><div class=\"wp-block-group no-gap wp-container-content-1ed81c1b is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-48885e96 wp-block-group-is-layout-flex has-padding has-spacing has-layout wdfres-core-group-2351e2\">\n<p class=\"has-text-align-left has-secondary-300-color has-text-color has-heading-font-family has-spacing wdfres-core-paragraph-9b5a59 has-font-size has-margin\" >CHAPTER 05<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-left has-font-size has-spacing has-layout wdfres-core-heading-0b1672 has-margin\" >CREATIVE PASSION<\/h3>\n\n<p class=\"has-spacing wdfres-core-paragraph-6aa45d has-font-size has-margin\" >Time passes, and Red Passion continues to evolve. It becomes the urge that<br>challenges you to leave your comfort zone. Red Passion inspires artists to reveal the deepest part of themeselves, giving it shape and transforming it into outstanding creations<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<style>\n.pt-0{\n padding-top:0 !important;\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>IT\u2019S THE DRIVE TO WRITE YOUR OWN STORY AND LEAD YOUR OWN NARRATIVE, THE INSPIRATION THAT ATTRACTS AND CHALLENGES US TO CREATE OUR OWN MASTERPIECES. Call it by name The evolution of&nbsp;Red Passion CHAPTER 01 LOVING PASSION It is the year 1901 when the Red Passion is born, told through the story of Dudovich\u2019s Couple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"[{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":\"@breadcrumbs\"},{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"name\":\"Red Passion: Explore our World\",\"description\":\"Red Passion is the drive to write your own story and lead your own narrative, the inspiration that attracts and challenges us to create our own masterpieces.\\u00a0\"}]","_wdf_seo_meta_title":"Red Passion: Explore our World %sep% %sitetitle%","_wdf_seo_meta_description":"Red Passion is the drive to write your own story and lead your own narrative, the inspiration that attracts and challenges us to create our own masterpieces.\u00a0","wdf_c2b_selected_product":"","footnotes":""},"class_list":["post-971","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/pages\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":126,"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/pages\/971\/revisions"}],"predecessor-version":[{"id":8926,"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/pages\/971\/revisions\/8926"}],"wp:attachment":[{"href":"https:\/\/dev.campari.com\/it-it\/wp-json\/wp\/v2\/media?parent=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}