{"id":975,"date":"2026-02-27T10:52:41","date_gmt":"2026-02-27T10:52:41","guid":{"rendered":"https:\/\/dev.campari.com\/it-it\/?page_id=975"},"modified":"2026-04-15T12:36:59","modified_gmt":"2026-04-15T12:36:59","slug":"negroni-week","status":"publish","type":"page","link":"https:\/\/dev.campari.com\/it-it\/negroni-week\/","title":{"rendered":"NEGRONI WEEK"},"content":{"rendered":"
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NEGRONI WEEK: A WORLDWIDE CELEBRATION<\/mark><\/h1>\n<\/div>\n

Negroni Week celebrates the world\u2019s most iconic classic cocktail. First launched in 2013 by Imbibe Magazine, the event honors the Negroni\u2019s legacy. As the pivotal ingredient since the cocktail\u2019s creation in 1919, Campari proudly stands as the main supporter of the initiative. With over $5 million raised to date, Negroni Week is a global celebration of storytelling, flavor experiences, and unforgettable moments that inspire to make a change.<\/p>\n\n

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THERE’S NO NEGRONI WITHOUT CAMPARI<\/h2>\n\n

Count Camillo Negroni asked for it, bartender Fosco Scarselli created it and the rest is history. The bold flavour, the accurate stir, the elegance and class that the cocktail evokes: and to tie everything together, the everlasting presence of a timeless culture icon, such as Campari.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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HOW TO MAKE A NEGRONI<\/h2>\n\n

It only takes three ingredients to turn a simple sip into an unforgettable drinking experience.<\/p>\n

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SEE THE RECIPE<\/a><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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FIND YOUR FAVOURITE<\/h2>\n\n

Negroni Week is about celebrating and sharing, for a message of care and vision to be spread all over the world. Find the nearest bar<\/p>\n

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FIND A BAR NEAR YOU<\/a><\/div>\n<\/div><\/div><\/div>\n\n
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MADS NEGRONI<\/h2>\n\n

Experience Mads Mikkelsen\u2019s bold interpretation of the Negroni \u2013 where smoky mezcal replaces gi, and a hint of green mandarin adds a fresh, citrus note. Campari. Mad\u2019s Passion.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n