NEGRONI WEEK 2026
Join us 21st – 27th of September 2026 to celebrate the world’s most loved and iconic cocktail: the Negroni.
Get ready to embrace and discover Negroni – the ultimate classic cocktail and its endless possibilities to make it your own.
THERE’S NO NEGRONI WITHOUT CAMPARI
Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail – the Americano – by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.
Negroni Ingredients
| Parts | ML | Ingredient |
|---|---|---|
| 1 PART | 25 ML | CAMPARI |
| 1 PART | 25 ML | GIN |
| 1 PART | 25 ML | SWEET VERMOUTH |
Recipe
- POUR THE CAMPARI, GIN AND SWEET VERMOUTH DIRECTLY INTO THE GLASS FILLED WITH ICE
- GARNISH WITH A SLICE OF FRESH ORANGE
Serving
SERVE IN A ROCK TUMBLER GLASS
EVERY NEGRONI STARTS WITH CAMPARI
Just as there is no Negroni without Campari, there is no celebration without you and our partner bars. Discover where to savor a perfect Negroni and explore its variations, from classic ones to the most unexpected. Get ready to write your Negroni story!
SOHO HOUSE SHORTS 2024
A ONE-OF-A-KIND FILM COMPETITION
Just as there is no Negroni without Campari, there is no cinema without great stories—like the one crafted by Justin Smith Uzomba, winner of this year’s competition in partnership with Soho House, which champions emerging talents from around the world. In his short film, “Keeping Up a Parent, Sis” he explores life’s transformative moments and echoes Campari’s unique role in a Negroni.
JOIN THE CELEBRATION OF NEGRONI
Dive into the creativity and passion that makes each Negroni unforgettable and join the global celebration!