CAMPARI AND CINEMA: AS LONG AS THERE IS A STORY TO TELL THERE WILL BE A MOVIE TO BE MADE.
Since its creation in 1860, Campari has pushed the boundaries of creativity to go beyond the ordinary, celebrating the passions and talents of artists across different fields in the path to creation. The relationship between Campari and the cinema has made its mark over the years and continues to do so to this day. From Fellini to Sorrentino, from international giants to young and emerging talents, through to film festivals in several countries of the world, the world of cinema has always known how to express Campari’s Red Passion through new and interesting language. Every Campari moment is part of a larger story: a glance, a meeting, a touch of mystery. Just like in a film.
WE ARE CINEMA
CAMPARI IS A COLLECTOR OF GREAT STORIES.
“A Negroni, please.” It might seem like a simple request. But it’s much more. It’s the beginning of a new story, and maybe even an upcoming film. When you order a Campari cocktail, you set the stage for a Campari moment.
CAMPARI MOMENTS AND THE ART OF TELLING STORIES.
Behind every Campari moment, there is always a story we share. It’s about a script in the making. It’s about you reading this. It’s about all of us and our visions, memories, and feelings that elevate the experience from an aperitivo to scenes in the film of our lives.
FESTIVAL DE CANNES
Since its creation, Campari has pushed the boundaries of cinema to go beyond the norm. The official partnership with Festival de Cannes is a continuation of Campari’s existing legacy in the world of cinema and its true and never-ending pursuit to unlock the creativity, individuality and Red Passion of others.
Venice Film Festival
A timeless story
For four consecutive years, Campari has been the main sponsor of the Venice International Film Festival. With passion and creativity as a common theme running through the event, the brand organized a series of initiatives designed to promote dialogue between established talent and new faces of the big screen, accompanying some of the festival’s most exclusive events. The peak of the activity was the Global Premiere of Campari Red Diaries 2021 on September 7th, as the documentary and short film were revealed to the public for the first time. Finally, Campari celebrated the contribution made by those who work closely with directors with the return of the official “Campari Passion for Film Award”.
New York Film Festival
For the past three years, Campari has served as the exclusive spirits sponsor and Opening Day presenting sponsor of New York Film Festival – an industry centerpiece showcasing the state of cinema that has shaped film culture in the city and beyond. Campari’s ongoing support of the iconic festival demonstrates the brand’s continued commitment to championing the film industry, cinematic creatives and their Red Passions. In 2021, Campari amplified their festival sponsorship with the North American premiere of the innovative Fellini Forward documentary and film as a special Partner Presentation.
Locarno Film Festival
Campari has been an Official Event Partner of the Locarno Film Festival since 2020. This commitment reflects Campari’s long-term support of the film industry. The partnership was expanded in 2022 with the introduction of the brand new Davide Campari Lounge, located next to the famous Piazza Grande, where visitors could enjoy a genuine Italian aperitivo. The Lounge also hosted various festival events such as interviews with film delegations, panel discussions and industry meet & greets. At the Opening Night Award Ceremony, Aaron Taylor-Johnson received the Davide Campari Excellence Award, honoring the British actor and Golden Globe winner for his changeability and innovation. Later that evening, Campari hosted the official Opening Party at the historic Villa San Quirico on the shores of Lago Maggiore. To honor the successful partnership, Camparino in Galleria created a unique cocktail to be served exclusively at the Locarno Film Festival: the Red Carpet – Locarno Edition.
Melbourne Film Festival
Campari presented selected feature films including a Campari Red Passion short film created in collaboration with emerging local filmmaker Lara Köse, a MIFF Accelerator Alumni. Campari also presented the official MIFF Closing Night film – screened nationally on MIFF’s digital platform, MIFF Play. A special pop-up venue, the Campari Cinema Club at Melbourne’s iconic Chapter House, hosted official MIFF events throughout the first half of the festival – where MIFF revelers enjoyed a Negroni or Campari Soda as the official cocktails of the 2021 film festival.
VIENNALE
For the third year running,Campari partnered with one of the oldest film festivals in the world, The Austrian Viennale. As an official sponsor for the festival, Campari welcomed film connoisseurs from across the globe to enjoy a Campari cocktail following the festival’s official press conferences and movie screenings.
Campari & Cinema: The Story so far
KILLER IN RED
In 2017, Oscar-winning director Paolo Sorrentino directed and wrote this intriguing noir with Clive Owen as its protagonist. In the role of bartender Floyd, the actor told the story behind the Killer in Red cocktail. The film inaugurated Red Diaries, the cinematographic evolution of the Campari calendar.
THE LEGEND OF RED HAND
Campari’s connection with great names of the cinema industry continued with the 2018 edition of Red Diaries.
Stefano Sollima was selected to interpret the idea that behind every great cocktail can be found a story.
The ingredients of The Legend of the Red Hand? An endless chance, a hidden identity and a mysterious red glove.
ENTERING RED
Directed by Matteo Garrone and starring Ana de Armas, the 2019 edition of Red Diaries follows our protagonist as she embarks upon an enthralling journey of personal discovery prompted by her curious soul and her acute mind. What will happen when she enters the Red?
FELLINI FORWARD
For the 2021 edition of Red Diaries, Campari launched Fellini Forward: a pioneering project inspired by the visionary art of Federico Fellini. Artificial intelligence techniques, including machine learning, were used to explore the creative genius of one of the greatest directors of all time and to create a unique short film.