NEGRONI WEEK: A WORLDWIDE CELEBRATION
Negroni Week celebrates the world’s most iconic classic cocktail. First launched in 2013 by Imbibe Magazine, the event honors the Negroni’s legacy. As the pivotal ingredient since the cocktail’s creation in 1919, Campari proudly stands as the main supporter of the initiative. With over $5 million raised to date, Negroni Week is a global celebration of storytelling, flavor experiences, and unforgettable moments that inspire to make a change.
THERE’S NO NEGRONI WITHOUT CAMPARI
Count Camillo Negroni asked for it, bartender Fosco Scarselli created it and the rest is history. The bold flavour, the accurate stir, the elegance and class that the cocktail evokes: and to tie everything together, the everlasting presence of a timeless culture icon, such as Campari.
HOW TO MAKE A NEGRONI
It only takes three ingredients to turn a simple sip into an unforgettable drinking experience.
FIND YOUR FAVOURITE
Negroni Week is about celebrating and sharing, for a message of care and vision to be spread all over the world. Find the nearest bar
MADS NEGRONI
Experience Mads Mikkelsen’s bold interpretation of the Negroni – where smoky mezcal replaces gi, and a hint of green mandarin adds a fresh, citrus note. Campari. Mad’s Passion.