GALLERIA CAMPARI
OPEN THE DOORS OF GALLERIA CAMPARI AND EXPLORE THE HISTORY BEHIND AN ICON.
VISIT GALLERIA CAMPARI
Visiting Galleria Campari means living a behind-the-scenes immersion in the famous red aperitif invented in 1860. Take part in the Campari experiences: come and visit us in the first factory, built in 1904, and discover the history of the brand, its deep connection with the art scene and many curiosities about the world of advertising and mixology.
- The ticket to the museum includes the access to the temporary exhibition currently on display.
- For reservations for groups, guided tours in English and out-of-hours visits: galleriacampari@adartem.it
- For information and technical support in purchasing tickets: galleriafrontdesk@campari.com (from Monday to Friday from 9.30 AM to 3.30 PM; Saturday and Sunday from 10 AM to 5.30 PM)
- For information on the Galleria Campari Store: camparigallerystore@campari.com
WHERE TO FIND US
Viale Gramsci 161, Sesto San Giovanni (MI)
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RED CARPET: il cinema dei sogni.
Campari e l’immaginario del divismo, 1900–1960
October 23, 2025 – June 2, 2026
Curated by Giulia Carluccio
Galleria Campari presents a new exhibition exploring the phenomenon of stardom in cinema in relation to advertising and communication strategies of the time.
The exhibition project retraces over sixty years of film history from an unusual perspective, where art, advertising, fashion, and contemporary celebrity culture converge. Cinema and the star system are presented in dialogue with the production and communication strategies that helped shape the imagery of the early twentieth century.
Alongside works from the Campari Historical Archive, the exhibition features loans from the Museo Nazionale del Cinema di Torino, Magnum Photos – including a selection from Philippe Halsman’s iconic ‘Jump’ series and works by Eve Arnold, Burt Glinn, and David ‘Chim’ Seymour – dall’Achivio Luce Cinecittà, dal Centro Studi e Archivio della Comunicazione Università degli Studi di Parma, dalla Collezione Bortone Bertagnolli, Collezione Bortone Bertagnolli, Collezione Dario Cimorelli, Vogue, ©Condé Nast, Ministero della Cultura – Pinacoteca di Brera – Biblioteca Nazionale Braidense di Milano.
RED CARPET, IL CINEMA DEI SOGNI – GALLERIA CAMPARI
GIORGIO MUGGIANI, 1920S, GALLERIA CAMPARI
NEL REGNO DI CELLULOIDE – CHARLOT, BRUNA MATELDA MORETTI, 1920S, GALLERIA CAMPARI
BITTER CAMPARI, FRANZ MARANGOLO, 1960S, GALLERIA CAMPARI
CLOTILDE SAKHAROFF, POSTCARD FOR CAMPARI, 1930S, GALLERIA CAMPARI
FORTUNATO DEPERO, 1930S, GALLERIA CAMPARI
VOGUE MARCH 01, 1927 MAGAZINE COVER FEATURING: ILLUSTRATION OF HARRIET MESEROLE, VOGUE, ©CONDÉ NAST
VOGUE NOVEMBER 01, 1926 MAGAZINE COVER FEATURING: ILLUSTRATION OF WILLIAM BOLIN, VOGUE, ©CONDÉ NAST
USA. Marilyn Monroe during the filming of ‘The Misfits’ by John Huston. 1960. © Eve Arnold / Magnum Photos
GRETA GARBO, MUSEO NAZIONALE DEL CINEMA DI TORINO
AUDREY HEPBURN, “LA SETTIMANA INCOM ILLUSTRATA”, 17/4/1954
FEDERICO FELLINI ON THE SET OF OTTO E MEZZO, ANGELO FRONTONI, 1963.©CINETECA NAZIONALE-MUSEO NAZIONALE DEL CINEMA
SOPHIA LOREN, RITRATTO, ANGELO FRONTONI, 1963 CA.©CINETECA NAZIONALE-MUSEO NAZIONALE DEL CINEMA.
THE HISTORY OF
GALLERIA CAMPARI
Galleria Campari opened in 2010 for the 150th anniversary of Campari. It is in Sesto San Giovanni, Milan, in the Headquarters of Campari Group designed by the internationally renowned architect Mario Botta. Galleria Campari is home to interactive installations and iconic original posters, drawings, sketches, artists’ books, from the beginning of the 1900 until modern times by important artists such as Dudovich, Nizzoli, Cappiello, Depero, Munari. In addition, Galleria Campari narrates the profound relationship between Campari and the world of cinema through the Italian “Caroselli” of the 1960s/1970s; the TV commercials by directors such as Fellini and Singh Tarsem; and short movies designed by Sorrentino, Sollima and Garrone.
GALLERIA CAMPARI COLLECTION
The space also shows a selection of original mixology tools; historical bottles and glasses; vintage merchandising and contemporary design pieces. With a history as deep and rich as the flavor of the liquid itself, Campari has a unique heritage and story to tell which may start in 1860 but goes beyond the present to clearly mark its path into the future.
ART JOURNALS
CHECK OUT OUR ART JOURNALS TO EXPERIENCE FIRST-HAND CAMPARI’S MULTIDISCIPLINARY RELATIONSHIP WITH ART AND IMAGINATION.
1. INDUSTRIAL ARCHITECTURE
2. STREET ART
3. RESTORATION
4. CAMPARI SODA
5. CAMPARINO IN GALLERIA AND ITS CAMPARI SELTZ
6. THE PERFECT NEGRONI
7. CAMPARI AND THE WORLD OF CINEMA
8. FUTURIST MIXOLOGY
9. CAMPARI AND POETRY
10. CAMPARI AND THE BELLE ÉPOQUE – TOWARDS THE LIBERTY STYLE
11. CAMPARI AND THE BELLE ÉPOQUE – VOYAGE TO MODERNITY
12. AMERICANO
13. LEONETTO CAPPIELLO, THE MASTER OF IMAGINATION
14. CAMPARI: THE GAME OF LETTERS
15. HISTORY OF THE BAR AND BARTENDING
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