The recovery of the Art Nouveau building โ€“ which, until 2005, housed the industrial production of the famous Bitter โ€“ in fact became the Galleria Campari in 2010: an interactive and experiential space that, offering continuity and a new lease of life to the remarkable artistic and promotional heritage of Campari and Campari Soda, recounts the extraordinary intertwining of art and business that has long characterised the history of Campari.

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